Google

Marketing

Five Ways to Optimize Video for Search Engines

These steps can help boost viewership of your videos and traffic to your website.
Technology

How Using Microdata Can Improve Your Website SEO

Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
Technology

Why Google's Privacy Changes Are Good for Advertisers

If your small business advertises with the search giant, you may soon find that your placements are even more effective.
Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Social Media

Why Chris Brogan Loves Google Plus

Google+ isn't just for networking anymore. Here are four ways to put it to work to amp up your revenues.
Marketing

Three Steps to Optimize Your Website For Google's 'Freshness' Update

Small-business owners can capitalize on the latest search-engine change by posting often and commenting on timely topics.
Technology

What You Need to Know About Google Apps for Business

Consider these factors if you're thinking about switching to Google's updated, paid offering.
Starting a Business

Lawmakers Seek FTC Scrutiny of Google's Search Results

Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
Finance

How to Weigh Your Options When Deciding on Financial Products

Household brands like Office Depot, Sam's Club and Google are offering financial products, but are they the way to go for your business?
Technology

A Six-Step Survival Guide for Search Engine Updates

Here's how business owners can maintain their online search rankings no matter what algorithm changes the search giants make.
Marketing

New Google Search Update Could Spell More Trouble for Business Websites

Change to search results puts priority on 'fresher,' more recent web content.
Technology

How the New Changes to Gmail Affect Business Users

New features like expanded search and updated display functions might make business email a little bit easier.
Marketing

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
Technology

5 Easy Tools to Build a Website

You don't have to be a techie to build a website for your business. Here are five affordable resources to get started.
Marketing

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
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