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Growth Strategies

Company Culture

How to Create Company Culture and Communicate Your 'Why' Throughout

Author Jill Schiefelbein chats with Adam Elsesser, CEO of Penumbra, about relaying the customer experience to your employees.
Customer Service

See You at the Top: A Guide to Winning at Customer Service

If your customer has a beloved cat, as one company learned, ask after the feline; you'll get results.
Hiring

6 Overlooked Ways Small Companies Can Compete for Big Talent

Sure, you can't attract talent with salaries matching those of the tech giant down the street. But you may have something of value that tech giant will never have.
Hiring

The 3 Most Common -- and Costly -- Hiring Mistakes

The hiring process is a long and winding road. At any stage, a poor decision could result in a bad hire.
Entrepreneurs

From Paul McCartney to Radiohead, What Executives Can Learn from Musicians

Never underestimate the power of collaboration, innovation and consumer engagement.
Infographics

The Top Trade Exports from Every State (Infographic)

The export industry supports more than 41 millions jobs in the U.S.
Trends

Workplace Revolution: Key Trends Changing How Work Is Getting Done in 2017

We are just at the start of an enterprise renaissance where companies (and people) are hungry for a simple way to do work.
Leadership

How to Detect a Leader vs. a Follower

And if you are an entrepreneur, are you keeping up to date with approaches to social media and all else that needs to be learned?
Growth Strategies

Take Advantage of Marketplace Cultural Changes to Grow Your Business

As the U.S. cultural landscape continues to evolve, smart business owners need to learn how to address a changing marketplace.
Procrastination

4 Healthy Ways to Procrastinate. Yes, You Read That Right.

While procrastination, let unchecked, can be harmful, there are ways to use it to your advantage. Ever consider "controlled procrastination"?
Startups

5 Tips for Managing the Digital Workforce of Your Startup

To get and keep the best employees, you have to change with the times.
Growth Strategies

18-Year-Old Peter Szabo: High School Dropout, Digital Marketing Star

The Slovakian teenager started making Facebook ads when he was just 11 years old.
The Goal Standard Challenge

How Could We Make The Goal Standard Challenge Experience Better?

With The Goal Standard Challenge complete, we want to hear from you.
Startup Failure

3 Reasons Tech Startups Fall Into a Death Spiral

Instant failure would be better than a long and slow demise from diminishing returns.