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Growth Strategies

Reality Check

12 Dark and Sordid Truths That Every New Entrepreneur Will Learn the Hard Way

The myriad of surprises that await a first-time entrepreneur will trigger the desire to crawl under his or her desk and hide in a fetal position.
Trademark Registration

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Chipotle

Chipotle's E. coli Outbreak Brings Company Down to Earth

The fast-casual restaurant chain is now using more widely-accepted marketing methods.
Habits

7 Good Entrepreneurial Habits That Turn Bad

Learn to capitalize on your strengths, rather than trying to fix your weaknesses.
Employee Retention

Keeping a Good Employee From Leaving Is Your Best Growth Strategy

Hiring is perhaps the most nerve-wracking aspect of running a business. Avoid the ordeal by keeping the good people already on your team.
Customer Loyalty

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.
Leave

Leave Policies Are Leaving Out Some Key Opportunities

The only expectation most companies have from employee leave policies is that the worker returns. That's short-sighted.
Opportunity

3 Lessons J.K. Rowling Taught Me About Sales Opportunities

The author of the now-legendary classic "Harry Potter" series was a broke stay-at-home mom who simply learned how to seize opportunity.
Focus

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Retail Businesses

Here's a Great Way to Wake up Your Stagnating Retail Brand

Compete directly with consumer-direct manufacturers. Like it or not, it's the brave new economy that will shape our industry.
Hiring

How to Determine 'Bad Fits' During the Hiring Process

The CEO of Bounce Exchange has an unorthodox tactic he uses during the interview process to weed out the bad apples.
Sharing Economy

Sharing Economy Showdown: The Airbnbs of the World Will Be Bigger Than the Ubers by 2019, Report Says

Juniper Research compares the growth of two segments of the exploding sharing economy.
Dreams

4 Steps to Help You Achieve Your 'Promised Land'

What the Passover story symbolizes can help you in your personal business story.
Ecommerce

7 Important Service Offerings Your Ecommerce Business May Be Missing

Offer customers the opportunity to post reviews and 24/7 live chat. Their gratitude may very well translate to dollars.
Investors

How to Win Investors and Startup Money in a Revolutionary Industry

Just because investors have never heard of what you do doesn't mean they won't part with their money.