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Growth Strategies

Digital Marketing

Streamline Your Startup Growth Process With These 22 Tools

To grow fast, use these tools before your competitors find out about them.
Franchises

McDonald's French Fries Are Getting a Chocolatey Upgrade

For a limited time, McDonald's Japan plans to put a chocolate topping on its fries.
Management

4 Steps to Making Your Mark as a Manager

Breaking down goals and empowering and motivating employees will help them reach and achieve.
Retail Businesses

Improve Management of Retail Returns for a Better Customer Experience

Poor returns policies and cumbersome returns processes are a significant obstacle to future sales.
Motivation and Retention

3 Ways to Start Looking at Managerial Candidates in a New and Better Way

Just because someone has been with a company 15 years doesn't mean he or she automatically deserves a promotion.
Profits

Profit First's Founder Reveals the No. 1 Mistake That Hurts Profits

Growing your sales doesn't necessarily grow your profits, he advises.
Accountability

4 Ways to Teach Personal Accountability to Your Employees

Create team members who are resilient, committed to results and accepting of the consequences of their actions -- good and bad.
Uber

London Cabbies Crowdfund to Fight Uber

Traditional taxi drivers say they are unable to compete on a level playing field with the ridesharing giant.
social causes

4 Ways Your Startup Benefits by Aligning with a Cause

By developing a business model that is about making a difference as well as a profit, you'll find a deep sense of satisfaction.
Crowdfunding

2 New Crowdfunding Pathways That Entrepreneurs Should Keep In Mind

Intrastate crowdfunding and Regulation A+ rules are changing the equity-crowdfunding landscape.
Hiring

Why One Person Should Be Dedicated to Shepherding Recruitment at Your Company

Even when different teams have different priorities, it's important to keep the hiring process universal.
Customer Acquisition

5 Customer Acquisition Mistakes You Can't Afford to Make

From following the crowd to worrying about ROI, here are errors entrepreneurs make when it comes to acquiring customers.
Marketing

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Scale

How Going Bigger Was Not Better for This Celebrity Chef

Eric Ripert was on his way to opening restaurants all over the world when he decided to scale back.
Growth Strategies

Don't Try to Maximize Growth and Profitability at the Same Time. It's Impossible.

Be smart, understand the basic math and pick which route is best for your business.