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Growth Strategies

Take It From The Pros

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Inspiring Your Team

Hiring Is 'Marketing,' Too: Treat Applicants Like Your Best Customers

A negative application experience at your company is a story that will get around.
Online Marketing

3 Tactics for Getting Customers to Notice Your Online Business

Drawing attention to your website is like getting one star noticed in the night sky. You need a strategy to go super nova.
Project Grow

7 Ways to Reignite Your Creative Spark

Feel like your brain just isn't cooperating? Try these methods to kick it back into high gear.
Business Strategy

Why the Membership Model Makes Sense

The key is to play upon consumers' sense of thrift and the social capital exchanged when telling a friend about a new service.
Take It From The Pros

4 Tips to Forge Winning Client Relationships for the Long-Term

Such partnerships are a process. They're the output of trust, rapport and a track record of producing stellar work together.
worth-knowing

Looking to Sell Your Business? Think About it Like This.

Keep negotiations moving, employees productive and leaders focused while moving your company to the next phase.
Books

5 Business Lessons from Non-Business Books

Important lessons about life and business are there for the learning in the great novels they made you read as a kid.
worth-knowing

The 2 Major Drivers of Company Valuation

Entrepreneurs should look to the future and create competition to get the best price for their business.
Team Work

Why Meetings Are One of the Worst Business Rituals. Ever.

Most conference room rallies are disruptive and unnecessary. Here's what you should do instead.
Networking

An Efficient and Effective Way to Ask for an Introduction

The head of an accelerator describes his preferred process for making a connection between two parties.
Inspiring Your Team

Why Vendors Can Make or Break Your Event

Here's how to find the best vendors for your needs and negotiate with them to get the best prices.
Exploring New Markets

How to Survive In a Market That You're Inventing

The nice thing about competitors is they prove there is a market but the entrepreneurial pioneers have a tougher path to success.
Inspiring Your Team

5 Top Mistakes Hiring Managers Make When Recruiting Software Developers

Ignore those Ivy League credentials and focus on what counts: diversity, cultural fit and mental horsepower.
Pricing

How to Set Prices When You're New in Business

Among the most nerve-wracking decisions when starting out is how much to charge. Researching the market and accurately tallying costs has a calming effect.