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Growth Strategies

Social Media Marketing

7 Strategies for Achieving Phenomenal Online Community Growth

The CEO of Recruiter.com shares his ideas, based on his experience curating a LinkedIn Group.
Marketing Strategies

Why Playing It Safe Will Kill Your Startup

Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.
Online Video

Vine Launches Standalone App for Children

The micro-video platform developed the app spinoff during Hack Week, when employees remarked how much their children loved Vine.
Ethics

Right in Sports, Wrong for Business -- the 4 Differences Leaders Must Realize

Don't get carried away with sports analogies. Pro athletes and coaches sometimes behave the opposite of how professionals should act in an office setting.
Performance Reviews

4 Ways to Successfully Develop Employees Year-Round

Successful performance management is much more than just an end-of-year performance review.
Gossip

How to Prevent Office Gossip From Ruining Your Business

You can't stop water-cooler chat, but you can prevent your company from turning into a middle school.
Building Your Online Presence

5 Ways for Online Entrepreneurs to Stand Out

The real competition online is for notice, credibility and respect. Achieve that and sales will follow.
Content Strategy

Here Are the Best Months, Days and Times to Publish YouTube Videos

Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
Competition

Don't Be the Cheapest, Be the Best

When pricing your product or service, instead of sweating the pennies, look at how you can charge more by offering a better quality experience for your customer.
Marketing

The Failing 'A' for Why Your Business Is Struggling

Resolving the 'ask deficit' is easier than you think: You just have to muster up the courage.
Finding Customers

3 Ways to Boost Word of Mouth and Referrals for Your Business

Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.
Celebrities

Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy

The star stealthily filed trademark applications for certain lyrical stylings from her latest album, '1989.'
Startup Basics

7 Steps for Establishing the Right Business Model

Building a product may be the easy part of a startup. Don't forgot about the other, equally important half of the equation.