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Growth Strategies

Tech Startups

5 Essentials for Achieving Long-Term Success in the Tech Sector

Attrition for tech startups is wholesale, so a company that has adapted and prospered for more than 30 years is worth studying.
Finding Customers

Build Your Brand With These 5 Sources of Face-to-Face Interaction

Getting to know people isn't as easy as it used to be. But without the customer connection, there is no business.
Starting Up

From Prison to Silicon Valley: How One Entrepreneur Spun a Jail Sentence Into a Y-Combinator Backed Startup

Frederick Hutson shares advice for entrepreneurs with untraditional backgrounds who are seeking VC funding.
Time Management

Quit Working Pointlessly Hard and Just Get More Done

A mindful approach to work and resistence to distractions results in getting a lot more done without making a big parade out of the work day.
Customer Experience

The 5 Things Your Customers Won't Admit About Your Customer Experience

From first contact and customer onboarding to long-term retention, there are plenty of potential fail points to a good customer experience strategy.
The Grind

The Crossroads of Profitability: What Now?

For entrepreneurs, finally getting into the black is a huge accomplishment. But it can also be a stressful problem.
Firing

How Pruning Can Help Build an Awesome Workplace Culture

Stay focused on your top performers, keep observant of those who aren't, and you'll be stronger for it over the long haul
Managing Remote Teams

7 Rules to Live by When Your Startup Hires Remote Tech Employees

Working outside the office is increasingly the norm, especially for technical workers, but a vibrant company culture is still possible and valuable.
Branding

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Hiring

Hiring Is 'Marketing,' Too: Treat Applicants Like Your Best Customers

A negative application experience at your company is a story that will get around.
Online Marketing

3 Tactics for Getting Customers to Notice Your Online Business

Drawing attention to your website is like getting one star noticed in the night sky. You need a strategy to go super nova.
Creativity

7 Ways to Reignite Your Creative Spark

Feel like your brain just isn't cooperating? Try these methods to kick it back into high gear.
Business Strategy

Why the Membership Model Makes Sense

The key is to play upon consumers' sense of thrift and the social capital exchanged when telling a friend about a new service.
Client Relationship Management

4 Tips to Forge Winning Client Relationships for the Long-Term

Such partnerships are a process. They're the output of trust, rapport and a track record of producing stellar work together.