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Growth Strategies

Email Newsletters

How Frequently Should You Be Sending Out Your Email Newsletter?

The only way to survive the email-newsletter game is to keep testing until you arrive at the sweet spot that is unique for your business and audience.
Starting Up

How BentoBox Is Ending the Era of Badly Designed Restaurant Websites

The company, which has built a platform for restaurants to create and manage their websites, recently graduated from Techstars New York City and is in the process of raising its seed round.
Crowdfunding

Reading Rainbow's New Website Launched Today (And It's Totally Adorable)

LeVar Burton raised $6.4 million in a Kickstarter campaign and set a record for the most number of campaign backers to create a new, digital version of the beloved children's brand.
Global Expansion

5 Reasons Startups Should Consider Expanding to Canada

Same language and behaviors, and similar tastes. What's not to like, eh?
Travel Tips

3 Must-Have Memberships for the Small-Business Traveler

If you spend time on the road, keep these in your wallet -- for less than $100 per month each.
Lifestyle

5 Ways to Simplify Your Business Plan and Almost Anything Else

Smart people can understand something that is complicated but brilliant people can make it simple.
Employee Feedback

Want an Unstoppable Team? Try Using Manager and Peer Recognition.

Authentic appreciation from leaders and among co-workers leads to a positive, supportive work environment.
Corporate Culture

5 Must-Haves for a Kick-ass Company Culture

To build a great business, leaders should define the culture as carefully as an organization defines its products.
Ethics

Businesses Shouldn't Profit at Their Customers' Expense

Healthy relationships are normally based on mutual benefit. Something is askew if one party's success requires the other party's failure.
Business Unusual

Scents and Sensibility: How This Historic Perfumery Is Innovating

A 400-year-old company blends perfumes -- and business practices -- old and new
Innovation

Existential Thinking Can Drive Entrepreneurs Past Disruption

Five questions to ask yourself, to make sure your company doesn't end up becoming the next Blockbuster.
Networking

5 Ways to Maximize Your Personal Network

When the time comes to build your brand, start with who you know and build from there.
Small Business Lending

How to Find the Right Lending Alternative for Your Small Business

Four reasons you may need to borrow, and alternative lending options for each one.
Success

Why You Need a Good Shrink

There's a growing list of amateurs and pseudo-professionals who claim to be able to change your life. For the most part, they can't.