Growth Strategies

The Right Way to Network
Networking

The Right Way to Network

Looking purely at the mechanics of how we communicate in the real world, it's easy to see why it doesn't work so well in the virtual one.
Steve Tobak
To Nurture Business Customer Loyalty, Foster Community
B2B

To Nurture Business Customer Loyalty, Foster Community

Connecting customers with each other to discuss common challenges builds tight bonds with you.
Mark Woollen
Spanx Aims to Get More Closet Real Estate with New Denim Line
Fashion

Spanx Aims to Get More Closet Real Estate with New Denim Line

The beloved shapewear company expands with a collection of skinny jeans.
Nina Zipkin
Wait For Perfect or Charge Forward? Lessons From Lyft's Controversial NYC Launch.
Expansion

Wait For Perfect or Charge Forward? Lessons From Lyft's Controversial NYC Launch.

The San Francisco-based peer-to-peer ridesharing app has suffered a few setbacks in its launch into the New York City market. Here's what other entrepreneurs can learn from Lyft's Big Apple rollout.
Catherine Clifford
Your New Enterprise Sales Strategy: Forget Managers, Focus on Users
Sales

Your New Enterprise Sales Strategy: Forget Managers, Focus on Users

Meetings with big decision-makers can be hard to come by, so get your software in the hands of employees and hope they spread the word.
Sarah Austin
Think Your Mundane Idea Can't Be a Big Innovation? Take a Second Look.
Innovation

Think Your Mundane Idea Can't Be a Big Innovation? Take a Second Look.

Even today new inventions don't always involve harnessing high technology. The smallest idea can inspire a transformative product.
Debra Kaye
6 Secrets for Creating Fierce Employee and Customer Loyalty
Employee loyalty

6 Secrets for Creating Fierce Employee and Customer Loyalty

Employees are on strike at New England's Market Basket to win back their old CEO. Here's why they care so much and what entrepreneurs can learn from this grocery chain.
Peter S. Cohan
Inspiring Your Team

When Interviewing, Avoid Legal Landmines and Find Out What You Want to Know

Certain questions during interviews with prospective employees can land you in trouble. Here's what you should be doing.
Doug and Polly White
Pivoting? Keep this in Mind.
National Small Business Week

Pivoting? Keep this in Mind.

Give your company the time it needs to make important business changes pay off.
Linda Lacina
Why Your Company Needs an Up-to-Date Marijuana Policy
Make More Happen

Why Your Company Needs an Up-to-Date Marijuana Policy

With the landscape rapidly changing for regulation of pot in various states, employers must be sure their guidelines keep pace.
Heather R. Huhman
How to Manage Your Own Kids as Summer Employees
Managing Employees

How to Manage Your Own Kids as Summer Employees

Hiring your own children can have a ton of advantages, provided you do it right.
Lisa Evans
26 Ways to Bring Your Blog to Life
Blogging

26 Ways to Bring Your Blog to Life

Want your content to stand out in the sea of blogs? Here are 26 ideas to get you started.
James Parsons
What Recruiters Look for in Hiring a Manager and How to Ace That Interview
Human Resources

What Recruiters Look for in Hiring a Manager and How to Ace That Interview

Candidates can shine not just by presenting descriptive data like a resume of accomplishments but predictive data such as plan to solve problems for a prospective employer.
Rocco Sannelli
Staying on Track While Diversifying a Business
Make More Happen

Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
Howard Hitchcock