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Growth Strategies

Communications

These 4 Skills Distinguish the Best PR Advisers From the Good Ones

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
Succession Planning

Common Succession Planning Mistakes -- and How to Avoid Them

Remember, the process isn't about you. It's about the organization. Instead of choosing a successor just like you, choose one to meet the new needs of the enterprise.
Employee Engagement

For True Employee Engagement, Follow These 6 Steps

Create a company where the team will put in extra discretionary effort, the sort required to create positive change.
Ready for Anything

Throw Out the 'Painkillers,' 'Vitamins' and Other Bad Metaphors in Silicon Valley

A CEO decries a venture-capital focus on companies that provide quick fixes to symptoms rather than long-term prevention.
Customer Service

3 Business Reminders Gleaned From an English Country Pub Opened in 1397

Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.
Smoking

How This E-Cig Franchise Is Moving Into Marijuana

An e-cigarette firm develops a safer pot-delivery system.
Managing Employees

5 Ways to Reduce the Cost of Employee Absences

Track time off taken by your staff and figure out how to prevent its impinging on healthy company coffers.
Growth Strategies

With Original Movies, Amazon Looks to Drive Interest to Prime's Other Perks

Amazon may be looking to make its original content a bigger reason to join Prime, which is better known for its free two-day shipping option.
Ask Entrepreneur

3 Steps to 'Winterize' Your Business

Just because the temperatures have plummeted doesn't mean your business should be cooling off.
Kickstarter

The Creator Behind a Robotic Bartender Spills the Secrets on How to Run a Successful Kickstarter Campaign

Dylan Purcell-Lowe, one of Somabar's creators, walks us through the entire Kickstarter process.
Starting a Business

The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
Finding Customers

3 Ways Your Current Customers Can Help You Acquire New Ones

For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
Growing a Business

Meet the 20 Business Owners Who Just Won $150,000 and a Trip to Google

The winners of this year's Mission Main Street Grants program are the largest group of recipients since the program's start three years ago.
YouTube

How One of the Internet's Biggest Viral Stars Turned Her Moment Into Momentum

In the pantheon of viral videos, Rebecca Black's 'Friday' may be among the most notorious. Here's how the teen star has parlayed her explosive success.
Customer Loyalty

Why Catering to Exactly What Clients Want Is a Winning Strategy

Sometimes a consumer won't be able to describe the need clearly but if you can figure out how to best provide the right service, you'll score the business.