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Growth Strategies

Gossip

How to Prevent Office Gossip From Ruining Your Business

You can't stop water-cooler chat, but you can prevent your company from turning into a middle school.
Building Your Online Presence

5 Ways for Online Entrepreneurs to Stand Out

The real competition online is for notice, credibility and respect. Achieve that and sales will follow.
Content Strategy

Here Are the Best Months, Days and Times to Publish YouTube Videos

Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
Competition

Don't Be the Cheapest, Be the Best

When pricing your product or service, instead of sweating the pennies, look at how you can charge more by offering a better quality experience for your customer.
Marketing

The Failing 'A' for Why Your Business Is Struggling

Resolving the 'ask deficit' is easier than you think: You just have to muster up the courage.
Finding Customers

3 Ways to Boost Word of Mouth and Referrals for Your Business

Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.
Celebrities

Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy

The star stealthily filed trademark applications for certain lyrical stylings from her latest album, '1989.'
Startup Basics

7 Steps for Establishing the Right Business Model

Building a product may be the easy part of a startup. Don't forgot about the other, equally important half of the equation.
Franchises

McDonald's Franchisees to New CEO: We Need to Get Back to Basics

As the world's largest fast-food chain continues to struggle, newly appointed CEO Steve Easterbrook has a lot on his plate.
Entrepreneur Mindset

3 Ways Two Little Words Will Transform Your Business

A robotic "thanks" does not satisfy the need people have for your sincere appreciation.
Interior Design Businesses

7 Home Decor Startup Trends to Watch

Creating a coherent, polished yet personalized aesthetic no longer requires an expert eye, bundles of free time or a hefty disposable income. Entrepreneurs have entered the game.
Employee Recognition

Can Recognition Save Your Startup's Toxic Culture?

Dysfunctional conduct may be curbed with some of these strategies. Consider tools to show staffers appreciation and desired behavior to turn things around.
Insurance

Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts

Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.