Growth Strategies

Taking Aim at Twitter, Facebook Ramps Up Celeb Presence
Social Media

Taking Aim at Twitter, Facebook Ramps Up Celeb Presence

The social giant continues to take aim at rival Twitter with an emphasis on VIP users and entertainment partnerships.
Nina Zipkin
Attract More Talent With Video Job Ads
Hiring Employees

Attract More Talent With Video Job Ads

A new study shows candidates spend on average 55 seconds reading text-only ads, whereas job seekers might watch a video ad for a far longer stretch.
Heather R. Huhman
The 4 Types of Online Discount Websites You Could Start
Startup Kit

The 4 Types of Online Discount Websites You Could Start

Find out more about the four varieties of sites that offer deals to consumers looking to save some money.
The Psychology of Getting More Done (In Less Time)
Productivity

The Psychology of Getting More Done (In Less Time)

While it can be easy to find motivation, it's usually not so easy to stay disciplined. Here are some tips.
Gregory Ciotti
When Hiring, Take a Cue From the NBA and Look for Performance and Character
Inspiring Your Team

When Hiring, Take a Cue From the NBA and Look for Performance and Character

Billion-dollar sports franchises conduct in-depth background checks and administer personality profiles for possible draft picks. Here are eight things they look for.
John Brubaker
How to Successfully Collaborate With a Larger Business Partner
Strategic Partnerships

How to Successfully Collaborate With a Larger Business Partner

Partnering with a bigger company is good for the bottom line but tough on the ego. Expect to do things their way, on their schedule.
Charlie Nooney
Looking for Inspiration? Take a Hike.
Project Grow

Looking for Inspiration? Take a Hike.

New research suggests taking a walk can help your brain be more creative and generate new ideas.
Lisa Evans
When Testing New Ideas, Keep Simplicity and Your Ego in Check
Starting a Business

When Testing New Ideas, Keep Simplicity and Your Ego in Check

Dream big and surround yourself with positive people. But there's a window of time when the entrepreneur must throw these tenets out the window.
Tanya Benedicto Klich
MBA Students Can Help Spice Up Your Startup's Special Sauce
Consultants and Advisors

MBA Students Can Help Spice Up Your Startup's Special Sauce

The sharp eyes of a business class can enrich a company's bottom line.
Karen Mishra
The 5 Secret Ingredients Needed to Build a Great PR Team
Inspiring Your Team

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Craig Cincotta
How to Snag Higher Paying Gigs
Growth Strategies

How to Snag Higher Paying Gigs

Starting out as a consultant, freelancer or entrepreneur can be daunting: The pickings are slim. But as businesspeople build up their clientele, they can start to be choosier about what projects they take on.
Dorie Clark
Avoid These 3 Mistakes When Running Your Daily Deals Site
Startup Kit

Avoid These 3 Mistakes When Running Your Daily Deals Site

Keep your business on the right track and your merchants happy by learning how to avoid the top mistakes business owners make when running an online coupon or daily deal site.
Obamacare Is Turning Top Performers Into Free Agents
Affordable Care Act

Obamacare Is Turning Top Performers Into Free Agents

Company health insurance is no longer enough to keep would-be entrepreneurs tethered to corporate jobs.
Tasha Eurich
How Purpose and Social Responsibility Can Set a Startup Apart
Social Responsibility

How Purpose and Social Responsibility Can Set a Startup Apart

Campbell's CEO says new business owners can differentiate their enterprise with ideals that resonate with consumers, their evolving values and needs.
Denise Morrison
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