Growth Strategies

Take It From The Pros

How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
Nina Zipkin
Win-Win: Strategically Partner With Your Top Competitors
Competition

Win-Win: Strategically Partner With Your Top Competitors

There are instances when you should make friends with the "enemy" to create the best situation for both companies.
Martin Zwilling
What Leonardo da Vinci Can Teach You About Writing Killer Cover Letters
Inspiring Your Team

What Leonardo da Vinci Can Teach You About Writing Killer Cover Letters

He was a genius artist and engineer. But did you know da Vinci also had some serious cover-letter writing skills? Here are a few things you can learn from the master.
Jason Fell
Building a Culture and Teams for the Long Haul
Inspiring Your Team

Building a Culture and Teams for the Long Haul

Here's how to build a healthy work environment where people are valued -- in four key steps.
Gabrey Means & Cassie Hughes
Take It From The Pros

Seek Out and Land Speaking Spots to Boost Your Business

Do your research, get your submissions in order, and prepare to do your best.
Zach Cutler
Looking for an Edge for Your Startup? Call in the Sharks.
Take It From The Pros

Looking for an Edge for Your Startup? Call in the Sharks.

It helps to have some experts in your corner. Learn how to assemble your own review team of mentors who will provide unbiased, experienced advice.
Dan Antonelli
Scalability

Before You Scale Your Business Decide on the Life You Want

Taking your business to the next level is first about knowing what sort of life you want to lead
Rohan Ayyar
The Ins and Outs of Shipping as an Exporter
Startup Kit

The Ins and Outs of Shipping as an Exporter

Here's a basic primer on the shipping terms and logistics you need to be familiar with when you own an exporting business.
The Joy of Constraints in Business
Creativity

The Joy of Constraints in Business

Unleash more creativity by following guidelines for designing your company's product and taking in feedback.
Michele Serro
Gaining Customers' Trust Can Be Your Checkmate
Customer Service

Gaining Customers' Trust Can Be Your Checkmate

A small business can earn consumers' loyalty by focusing on this essential quality in four key ways.
Karen Mishra
Remember: Customer Success is Easier Than Customer Acquisition
College Entrepreneurs

Remember: Customer Success is Easier Than Customer Acquisition

Our College Entrepreneur of 2012 explains what he's learned about business and himself since co-founding his company.
Linda Lacina
How to Ship Documents for Your Import/Export Business
Startup Kit

How to Ship Documents for Your Import/Export Business

As an importer or exporter, you need to know how each link in the shipping chain functions. Here's the lowdown on what all those terms on the shipping forms mean.
7 Secrets of the Most Productive Meetings
Business Moving Forward

7 Secrets of the Most Productive Meetings

Convening the right crew for a well-defined planning session can result in an efficient exchange, providing you stick to these rules.
Heather R. Huhman
The 6 Rules to Hiring Unpaid Interns
Inspiring Your Team

The 6 Rules to Hiring Unpaid Interns

A closer look at the Department of Labor's rules, which otherwise can be as clear as mud.
Gabrielle Karol
OK

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