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Growth Strategies

Human Resources

Not Using Big Data for Hiring? You May Be Missing Out on the Best Candidates.

Small employers can use computers and software to objectively evaluate job seekers based on skills, experience and knowledge before an interview -- and remove bias from the process.
Philanthropy

Corporate Social Responsibility Done Right: 5 Ways to Help Your Company Shine

Entrepreneurs can enlist employees, customers and other partners when it comes time to offer programs that give back to the community.

Letting Investors Know About Your New Venture

Our expert explains how to publicly reach out to investors within the parameters of the JOBS Act.
Retail Center

Wal-Mart Moves to Undercut Prices in the Organics Market

The retailer says it will introduce a line of organic products priced at least 25 percent below comparable market prices.
Customer Engagement

7 Damaging Myths About Customer Engagement to Promptly Discard

Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
Hiring

Onboarding Essentials: What Really Matters to New Employees (Infographic)

Organized, relevant and well-timed content and on-the-job training are essential to those just hired, according to a recent HR survey. And if the training can extend more than a week, all the better.
Negotiating

4 Ways to Negotiate Your Way to a 'Yes'

Business owners who work for themselves must learn fairly quickly how to negotiate for optimal terms.
Trademarks

3 Ways to Save When Registering Your Trademark

While trademark registration can be expensive for many entrepreneurs and small business owners, there are options for tamping down costs.
Employee Feedback

On Becoming That Truly Inclusive Leader

In a global economy, openness to new diverse ideas is critical for staying competitive. Embrace a method to cull the best ideas from your team and put them into action.
Content Strategy

Have an Idea for a Sitcom? NBC Is Listening.

The network has launched an online talent competition to find its next comedy hit.
Legal

3 Practical Ways to Save on Attorney Fees

Your attorney's billable hours can stack up fast, so here are some tips that can lower your bill.
Pricing

The Pricing Conundrum: Figuring Out the Right Strategy For You

While pricing can be a tricky matter for any entrepreneur, it is especially difficult for those providing a service. Here are a few lessons on pricing strategy.
Diversification

How to Diversify Your Company and Tackle New Industries

Offering related services can bring your firm new customers and added revenue. Here are four tips for making it all happen.
Coffee

Will Blue Bottle Coffee Take On Starbucks, Or Become It?

The coffee company that positions itself as the anti-chain is poised for an ambitious expansion.
Patents

A Primer on Patents: Who's Getting Them, Where and How Long It's Taking (Infographic)

As Washington continues to mull new patent legislation, here's a snapshot of the U.S. patent landscape.