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Growth Strategies

Public Relations

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Growth Strategies

How to Snag Higher Paying Gigs

Starting out as a consultant, freelancer or entrepreneur can be daunting: The pickings are slim. But as businesspeople build up their clientele, they can start to be choosier about what projects they take on.
Startup Kit

Avoid These 3 Mistakes When Running Your Daily Deals Site

Keep your business on the right track and your merchants happy by learning how to avoid the top mistakes business owners make when running an online coupon or daily deal site.
Affordable Care Act

Obamacare Is Turning Top Performers Into Free Agents

Company health insurance is no longer enough to keep would-be entrepreneurs tethered to corporate jobs.
Social Responsibility

How Purpose and Social Responsibility Can Set a Startup Apart

Campbell's CEO says new business owners can differentiate their enterprise with ideals that resonate with consumers, their evolving values and needs.
National Small Business Week

Success Secrets From Papa John: The Entrepreneur Behind a Billion-Dollar Business Who Started Out as a Dishwasher

John Schnatter, the founder of Papa John's, reflects on launching a successful business, hiring the right people and making mistakes.
Hiring

When to DIY Recruiting and When to Hire a Recruiter

Hiring is nerve wracking but less so when you can distinguish when you can handle it from when you need pros who can.
Customer Relationship

Your Company Shouldn't Need to Shout 'The Customer is King!'

Put the customer at the center of your business and they will know they are king, without all the yelling.
Creativity

8 Ways to Get Your Creative Juices Flowing

A little out-of-the-box thinking can have big benefits. Here's how to get started.
Return Policy

4 Things Shoppers Want in an Online Retailer's Return Policy (Infographic)

One way to give customers a special perk they will remember is to pay the return freight for undesired goods.
Video Games

Great at World of Warcraft? Put It on Your Resume.

Stephen Gillett, Symantec's chief operating officer and former Starbucks CIO, says the skills he learned playing the online game have helped him professionally.
Proprietary Information

Avoid These 6 Mistakes in Safeguarding Proprietary Information

Simple measures, accomplished in a deliberate, consistent fashion, can significantly reduce the risk of disclosure of company assets best kept close.
Ask Entrepreneur

Ward Off Interruptions That Kill Team Dynamics

Are companies endangering corporate culture even while investing so much to build it?
Opportunity

Finding Opportunity in a Shrinking Market

Companies thrive in legacy industries when they become thoroughly entrepreneurial.
Project Grow

Find Experts to Help Launch Your Information Marketing Business

You don't need to have expertise to launch your information marketing business because you can work with guest experts on your teleseminar series. Here's how to find them and hire them.