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Growth Strategies

Take It From The Pros

Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own...
Growth Strategies

How Partnerships Can Help Extend Your Small Marketing Budget

One great way to stretch a small marketing budget is to find a marketing partner that can help you boost exposure for your products.
Run a Better Business

How to Stop Your Business From Sinking Like the Titanic

This weekend marks the 100th anniversary of the RMS Titanic's sinking. As a business owner, you want to avoid capsizing. Here are five lessons you can learn from Titanic's fate.
Growth Strategies

Facebook's Instagram Buy to Kick Off Venture Capital Feeding Frenzy

The young startup has a small staff and no revenue, but Facebook's decision to buy is not just a blind gamble. Other venture capital firms will be looking to invest in similar companies.
Growth Strategies

Why Your Business Needs to Pay Attention to Consumer Feedback

A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or busine...
Take It From The Pros

Can You Design Your Own Luck?

A new book by Beth Goldstein argues that luck isn't random - and business owners who put themselves in the right position can achieve success.
Growth Strategies

How Guppy 'Treps Fared After a Swim in the 'Shark Tank'

Here's a look at what happened to three companies once their young founders got investors to take the bait.
Growth Strategies

Getting More Profit for Your Business

Profit should be at the top of any business owner's mind. Here are three tips for making sure yours keeps growing.
Growth Strategies

Four Ways LinkedIn Can Help Your Business Grow

Here's how to use the professional social network to find marketing prospects and more.
Growth Strategies

Do You Know the Best Way to Grow Your Business?

Once your business launches, it's time to grow. But it's important to grow smart. Here's a look at why the Shark Tank investors passed on one great company after taking a look at its growth plan.
Growth Strategies

Business Groups Divided as Top Court Considers Health-Care Reform

As the Supreme Court finishes up hearing challenges to the Affordable Care Act, business owners continue to be split on what outcome they'd like to see.
Growth Strategies

How to Take Your Business to the Next Level

Many business owners dream about getting their products into a big-box retailer. One way to do it is to raise brand awareness so that their buyers know about you and your business, says Jen Groover.
Run a Better Business

Lighting Up Your Store -- and Your Sales

How to light your retail space to the best effect without breaking the bank.
Entrepreneurs

I Am Woman. . . See Me Grow My $1 Million Business

Women-owned businesses with sales over $1 million are growing. Here are three theories on why women are able to build bigger businesses today.
Growth Strategies

Six Keys to Boost Your Business in 2012

Is your business on track to grow this year? Consider the habits of high-growth, small-business owners and identifies key steps to growing revenue this year.