Growth Strategies

Fashion

Spanx Aims to Get More Closet Real Estate with New Denim Line

The beloved shapewear company expands with a collection of skinny jeans.
Expansion

Wait For Perfect or Charge Forward? Lessons From Lyft's Controversial NYC Launch.

The San Francisco-based peer-to-peer ridesharing app has suffered a few setbacks in its launch into the New York City market. Here's what other entrepreneurs can learn from Lyft's Big Apple rollout.
Sales

Your New Enterprise Sales Strategy: Forget Managers, Focus on Users

Meetings with big decision-makers can be hard to come by, so get your software in the hands of employees and hope they spread the word.
Innovation

Think Your Mundane Idea Can't Be a Big Innovation? Take a Second Look.

Even today new inventions don't always involve harnessing high technology. The smallest idea can inspire a transformative product.
Employee loyalty

6 Secrets for Creating Fierce Employee and Customer Loyalty

Employees are on strike at New England's Market Basket to win back their old CEO. Here's why they care so much and what entrepreneurs can learn from this grocery chain.
Hiring

When Interviewing, Avoid Legal Landmines and Find Out What You Want to Know

Certain questions during interviews with prospective employees can land you in trouble. Here's what you should be doing.
National Small Business Week

Pivoting? Keep this in Mind.

Give your company the time it needs to make important business changes pay off.

Why Your Company Needs an Up-to-Date Marijuana Policy

With the landscape rapidly changing for regulation of pot in various states, employers must be sure their guidelines keep pace.
Managing Employees

How to Manage Your Own Kids as Summer Employees

Hiring your own children can have a ton of advantages, provided you do it right.
Blogging

26 Ways to Bring Your Blog to Life

Want your content to stand out in the sea of blogs? Here are 26 ideas to get you started.
Human Resources

What Recruiters Look for in Hiring a Manager and How to Ace That Interview

Candidates can shine not just by presenting descriptive data like a resume of accomplishments but predictive data such as plan to solve problems for a prospective employer.
Growth Strategies

Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
Growth Strategies

CrackBerry Part Deux? BlackBerry CEO Isn't Quite Sure.

While the embattled company's CEO is unsure that BlackBerry will be the iconic brand it once was, he remains optimistic about the future.
Wellness Plans

Don't Rubber-Stamp Your Company's Wellness Program

Employers have multiple reasons to really encourage their workers' fitness and grant a financial incentive for follow-through.
The Managers

How to Handle Large Changes in Sales Volume

The easiest way to wrest back control over a roller-coaster sales cycle is by managing the pricing of your products or services.
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