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Growth Strategies

Small Business Heroes

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Advertising

The Iconic Pepsi Ad That Made Coke Go Ballistic

Former Apple and Pepsi CEO John Sculley reflects on the Pepsi Challenge, an ad campaign that helped put the soda giant on the map.
Ready For Anything

3 Quick Ways to Build Massive Sales Credibility

Here is how to infuse your sales reps with the confidence and credibility they need to make the big calls and drive the pipeline you expect.
International Business

For Ecommerce Retailers It's Still a Rough Ride Across International Borders

People and bulk exports move with relative ease across borders but small purchases remain hindered, at least for now.
Consultants and Advisors

The 5 Essentials of Choosing a Consultant

These outside advisers can create tremendous value for your business, but it's important the person your contract checks off these items.
Personal Health

8 Tips for an Awesome, Healthier Commute

Whether you bike it to work or simply unwind your mind in the subway, aim to strip stress from the seemingly empty moments.
Ready For Anything

5 Things You Need to Know Before Hiring Your First Employee

To prevent costly mistakes and wasted time, run through all of the following considerations before you even think about recruiting.
Management

The Harsh Truth: Your Employees Don't Care About Your Business the Way You Do

Find out why this management expert doesn't believe in the 'ownership mentality.'
Trep Talk

Think Like A Startup: Look for Ideas Everywhere, Be Decisive.

There is no time for bureaucracy in a young company looking to innovate in a legacy industry. Normal CEO and founder Nikki Kaufman explains her philosophy of accepting ideas from everywhere.
Stress Management

3 Tactics for Dealing With the Stress of Running a Business

You don't have to get everything done, you just have to get everything important done. Now, sleep on it.
Family

Why LinkedIn Thinks It Pays to Bring Your Parents to Work

The second annual Bring In Your Parents Day is this week. There are advantages to commuting in with Mom and Dad.
Customer Experience

Customer Experience Should Not Be the Job of Just One Person

Structure your organization so that responsibility for overseeing consumer interactions is shared across the whole company.
Remote Workers

5 Reasons to Refrain From Hiring Virtual Employees

Despite the growing popularity of telecommuting, having an all-remote work environment might absolutely kill a business.
New York City

Built for Business: Midtown Manhattan in the 1920s

A swirl of development, spurred on by Grand Central Terminal's construction, shaped New York City's central business district as a major epicenter of American capitalism.
Ready For Anything

Anytime Is a Great Time to Launch a Business -- If You Do This

Consider these five steps so your company triumphs once out of the gates.