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Growth Strategies

Goals

4 Lessons on Achieving Your Goals

The bigger the goal, the more small steps are required to reach it.
Disruption

3 Steps to Spotting Opportunity in Markets With Dominant Players

No matter how big the business, new opportunities exist and always will. The trick is how to see them and exploit them before anyone else.
Growth Strategies

Balancing Act: The Founder of a 'Venture Generator' Shares How He Deals With Focus and Scale

The organization 10.10.10 set out to help entrepreneurs find problems to solve, but its founder learned that his venture will be most successful if it focuses on one sector at a time.
Customer Relationship Management

4 Simple Ways to Communicate Better With Your Customers

Customer experience is critical. Getting it right is more than just a tech fix, success extends to the very language you use.
Advertising

Burger King Makes Real Life Monarch Mad With New Ad

A campaign featuring a cartoon of Belgium's King Philippe has displeased the royal family.
Masters of Scale

When This Cookie Dough Company Went Viral, Its Founder Had to Change Everything

After Kristen Tomlan opened her shop Do, she was stunned by just how thoroughly unprepared she was -- it was a disaster.
Strength

How Dreamers Achieve Great Things

Why are so many people afraid to fail?
Acquisitions

The 3 Relationships That Matter When Your Company Is Being Acquired (and How to Effectively Manage Them)

During an acquisition, what can typically get lost or deprioritized is the people aspect.
Masters of Scale

How Listening to All Customer Feedback Could Destroy Your Product

If you incorporate too much feedback, you might end up with a bulky product that you spent way more time on than you should have for very little return.
Masters of Scale

When It Makes Sense to Release an Imperfect Product

We share when you should get your product out there and start getting feedback.
Business Coaching

4 Glaring Signs It's Time to Fire Your Business Coach

The right coach is invaluable. The wrong coach is a waste of time who charges you by the hour.
Growth Strategies

How to Increase Profits by Focusing on the Needs of Customers

How a water softener company boosted sales with moves as simple as changing its ecommerce platform and hiring an AdWords advisor.
Blogging Tips

4 Golden Rules to Boost Blog-Post Engagement

The single most important thing to measure for every blog post you publish? How engaging it is to your audience.