From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Amazon is giving small businesses a way to reach customers, but is looking for a particular set of criteria.
Here's a breakdown of what a pitch includes and why it works, using a real-life example. Read and learn.
Follow these suggestions to take your marketing strategy to the next level.
Whether you're looking for partners, investors or guidance, you need to be able to communicate a succinct summary of your startup's value.
In business, when we define the win as one outcome -- a sale, an innovation, or reaching a quarterly goal -- we're limiting ourselves.
The more of these critical elements you have, the better the chance your message will stand out.
Once you get prospects and customers to visit your website, use these tips to get them to stick around.
If you want local customers to come across your business, this is what you need to do.
One professional offers his three-step plan for crafting a mission statement for your business.
Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.
Beyond coffee, tea and candy. How to make a sweet first impression on potential clients, right when they set foot in your office.
If you want to position yourself as a leader, avoid these verbal crutches and throwaway phrases.
The next time you tell yourself that you'll sleep when you're dead, realize that you're making a decision that can make that day come much sooner.
explainers, in article, blog or video form, are extremely popular sources of information for typically non-experts to learn more about various topics and skills. For entrepreneurs, how to's can be invaluable resources that are relevant to questions that business owners encounter, such as "
How to Write a Business Plan
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How to Name a Business
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© 2016 Entrepreneur Media, Inc.