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How To

Service Business

How to Get Your Business on Amazon's New Home Services Platform

Amazon is giving small businesses a way to reach customers, but is looking for a particular set of criteria.
Pitches

The Anatomy of a Winning Business Pitch

Here's a breakdown of what a pitch includes and why it works, using a real-life example. Read and learn.
Content Marketing

7 Steps to a 'Good-to-Great' Content Marketing Strategy

Follow these suggestions to take your marketing strategy to the next level.
Elevator Pitch

3 Steps to the Perfect 3-Minute Pitch

Whether you're looking for partners, investors or guidance, you need to be able to communicate a succinct summary of your startup's value.
Run a Better Business

How to Win Every Day

In business, when we define the win as one outcome -- a sale, an innovation, or reaching a quarterly goal -- we're limiting ourselves.
Ideas

How to Get Your Ideas to Stick

The more of these critical elements you have, the better the chance your message will stand out.
Starting a Business

How to Build a Website That Keeps Visitors Hooked

Once you get prospects and customers to visit your website, use these tips to get them to stick around.
SEO

4 Great Tools for Making the Most of Local SEO for Your Business

If you want local customers to come across your business, this is what you need to do.
Mission Statement

The 3 Steps to Creating a Mission Statement

One professional offers his three-step plan for crafting a mission statement for your business.
Sales

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)

Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.
Infographics

20 Ways to Create an Impressive Office Reception Area (Infographic)

Beyond coffee, tea and candy. How to make a sweet first impression on potential clients, right when they set foot in your office.
Run a Better Business

5 Tips on How to Talk Like a Boss

If you want to position yourself as a leader, avoid these verbal crutches and throwaway phrases.
Sleep

Sleep Deprivation Is Killing You and Your Career

The next time you tell yourself that you'll sleep when you're dead, realize that you're making a decision that can make that day come much sooner.
Inspiring Your Team

How to Build an All-Star Team Through Trust

A few key lessons have come up as I've sought out, trained and let my team take on my business this last year. Here's what I've learned.
Firing

10 Questions to Ask When Firing an Employee

From how and when to break the news to how to avoid getting sued, here are the pro-tips you need to know when letting an underperformer go.