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How To

Infographics

How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)

A step-by-step guide on how to find out if your invention has already been patented. We're crossing our fingers it hasn't.
Clothing

5 Ways You Can Look Like a Millionaire (Infographic)

You can gain an air of confidence and stature typically associated with the wealthy regardless of how much money you make.
Email Marketing

Email Subject Lines Can Really Suck. Here's How to Make Yours Better.

Here are some crappy email headline techniques -- or lack thereof -- that you will definitely want to avoid.
Infographics

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Service Business

How to Get Your Business on Amazon's New Home Services Platform

Amazon is giving small businesses a way to reach customers, but is looking for a particular set of criteria.
Pitches

The Anatomy of a Winning Business Pitch

Here's a breakdown of what a pitch includes and why it works, using a real-life example. Read and learn.
Content Marketing

7 Steps to a 'Good-to-Great' Content Marketing Strategy

Follow these suggestions to take your marketing strategy to the next level.
Elevator Pitch

3 Steps to the Perfect 3-Minute Pitch

Whether you're looking for partners, investors or guidance, you need to be able to communicate a succinct summary of your startup's value.
Leadership

How to Win Every Day

In business, when we define the win as one outcome -- a sale, an innovation, or reaching a quarterly goal -- we're limiting ourselves.
Ideas

How to Get Your Ideas to Stick

The more of these critical elements you have, the better the chance your message will stand out.
Starting a Business

How to Build a Website That Keeps Visitors Hooked

Once you get prospects and customers to visit your website, use these tips to get them to stick around.
SEO

4 Great Tools for Making the Most of Local SEO for Your Business

If you want local customers to come across your business, this is what you need to do.
Mission Statement

The 3 Steps to Creating a Mission Statement

One professional offers his three-step plan for crafting a mission statement for your business.
Sales

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)

Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.