initial coin offerings
Entrepreneurs who are able to conduct STOs, and not spend the millions of dollars required for an ICO, will enable more startups to enter the market.
You can't get potential token-buyers to trust you overnight. As the old saying goes, trust is earned.
Some people think that that you just have to say 'blockchain,' and money and success will follow. But in fact an ICO demands hard work.
An Entrepreneur contributor talks about risk and reward, which don't always come as a pair.
Ever hear of 'pump-and-dump' groups? You'd best be aware of this and other scams before you jump into cryptocurrency.