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John Sculley

Weekly Tips Roundup

How to Sell Experience: Tips from John Sculley, Dylan Lauren and Jon Taffer

Whether you're selling tech, a menu entree or gummy bears, it's how you make your customers feel that shapes your brand.

When John Sculley's Back is Against the Wall, He Does This: Your Weekly Tips

The former Apple chief and an NFL star-turned entrepreneur share unique strategies for leading and succeeding.