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karen Leland

Branding

To Manage Your Brand, Understand Your Brand

Focus is essential to telling your brand's story.

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you.

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.

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