Lingerie market


This Entrepreneur has Undying Passion For Garment Business

Sheela Kochouseph was determined to establish her brand that could win a woman's heart.


How Zivame Has Been Pushing the Boundaries in This Niche Category

Zivame is trying to address a very crucial problem experienced by women in India.

Growth Strategies

How This Entrepreneur Got Her Business Model Right In Her Second Attempt

"I never give up, that's one of the things about me"

Growing a Business

How This Online Lingerie Shop Is Letting Customers Try Before They Buy

True & Co. has found a way to bring the fitting room to its customers.

Starting a Business

Why No One is Buying Bras Online: Challenges for the eCommerce Lingerie Industry

Maybe you don't sell bras, but there are ecommerce strategy lessons for you in that sector, nonetheless.


Smashing the Patriarchy: Online Lingerie Store by Women, for Women

Online lingerie store for women and by women offers privacy and choice to women across India


Zivame intends to leverage technology to serve Indian women better

The team's ability to use technology to customize the buying experience and provide world-class private label products is noteworthy.