Local

Why Global Brands Must Prioritize a Localized Experience

Added reach puts a wealth of opportunities on the table, it also presents new challenges.

Are Nextdoor Ads the Best New Way to Gain Local Customers?

If you're looking for an inexpensive way to gain new local business, hyper-targeted Nextdoor ads just might be your answer.

6 Tips for Starting a Business That's an Instant Hit With Locals

Looking to start a business that resonates with locals? Take a cue from Proper Hospitality co-founder Brian De Lowe, who makes sure each of his new hotels authentically reflects its community.

If Business Is Booming, Why Is Main Street America Still Full of Empty Storefronts?

Whether or not you have a retail store, you've seen the problem: Storefronts are shuttered on streets nationwide. And when one store closes, others will follow. How do we fix it?

How This Business Leader's Focus on Local Turned His Business Around

Getting over 430 locations on board was no easy feat.

More From This Topic

Local

Don't Let Your Butt Dominate Your Brain

Are you too focused on local problems and ideas?
Startups

How Entrepreneurs Can Succeed Outside of Silicon Valley

With startups popping up all over the U.S., here is how to make the most of your local community.
Community

4 Ways to Use Your Local Community to Scale Your Business

After finding success in Denver, here is what we learned about how to tap into your community to expand your company.
Pokémon

Free Ways to Use Pokémon GO to Increase Business

No PokéStop? No problem. All you need is your smartphone and a bit of creativity.
Artificial Intelligence

The New Reality: AI-Enhanced Relationships

Intelligent automation has hit local businesses, and it's actually outperforming humans.
Google

Why Local Businesses Should Pay Extra Attention to Google Maps

Want to score more web traffic and in-person visits? Better start promoting your business on Maps.
Small Business Growth

Why Collaboration Is an Easier Route to Small Business Growth

In business, as in life, there is strength in numbers.

Why You Should Be Looking Locally for Customers

Small businesses can -- and should -- target consumers closest to home. Here's how.
Press Coverage

3 Proven Ways Entrepreneurs Can Get Media Exposure

Press coverage puts your message in front of a larger audience in a way that is more educational than an advertisement and establishes you as an expert and thought leader in your industry.
McDonald's

McDonald's Explores Canadian Flavors and Adds McLobster to the Menu

The treat is being sold for a limited time in select markets as part of the 'Great Canadian Taste Adventure' campaign.