Location-based Advertising
The Future of Location Based Marketing
Location based marketing offers great potential for growth but marketers are still not cashing in. Here's why-
6 Google Ad Extensions to Supercharge Your Clickthrough Rate
Ad extensions entice more clicks. Here are six different ad extensions you can try.
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
How to List Your Business on Apple's New 'Maps Connect' Portal
Why you should add your company data to Apple Maps and how to get it done fast.
It's Time to Wire Your Business for Indoor Location-Based Search
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers
Oh, the places Facebook knows your customers go! And live.
Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads
The South Korean has affixed signs at airport power outlets that needle the Apple iPhone's notoriously poor battery performance.
The Rise of 'Nudge' Advertising
With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
Twitter Testing 'Nearby' Service to Show Users Local Tweets
The new service shows the messages of other nearby users, whether you follow them or not.
Foursquare Opens Up Ad Platform to All Small Businesses
Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.
5 Lessons in Local Mobile Advertising from Big Brands
Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
Local Advertising Connects With Customers Using Inside Jokes
Consider 'out-of-home' ads to connect with locals.
Privacy of Location-Based Services on FCC's Radar
The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.
How Location-Based Marketing Can Help You Connect with Customers
Some real-world examples of how companies have successfully used these tactics and how you can too.
A New Platform for Hyper-Local Marketing for Small Businesses
With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.