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Take It From The Pros

Branding

3 Critical Ways Your Brand Boosts Your SEO

To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.
Branding

5 Tips From Experts for Creating a Distinctive Brand

Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.
Customer Loyalty

What Are the Most Authentic Brands in the World?

A new study lays out what companies need to do to retain customer trust.
Take It From The Pros

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Entrepreneur Network

What's Better -- Building a Personal or Business Brand? Or Both?

Content-marketing expert Salma Jafri helps you weigh the options of brand-building in this YouTube video.
Branding

Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Reputation Management

4 Ways to Protect Your Brand Without Involving the Courts

Take action on addressing any negative reviews of your brand or business.
Branding

4 Ways to Boost Ranking For Your Own Branded Terms

All that's required to push your company name to the coveted top rank on search is working at it steadily.
Infographics

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Emergency Plans

Do You Have a 'Business Continuity Plan'?

If disaster strikes, what will you do? Here are four tips on how to prepare.