market knowledge


Top Seven Questions that Investors Ask Start-ups & How to Handle Them

Ensure that you spend time explaining your unique selling proposition (USP): product quality, features, positioning and of course the team's core strengths and achievements

Why Most People Never Start a Business and Why Some Do

It's easy to think that business people have an inherent 'business sense' that can't be learned, but this is very far from the truth

Tips for Global Brands to Win in India

Your brand will win in India if your products have quality, style, and give value for money