Market Research - Page: 12

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

Ann Handley

5 Essential Ingredients of a Winning Business Idea

Not all ideas make it to market -- no matter how great they seem. How to tell if your idea has legs? Here are five key qualities every good concept should have.

Stephen Key

Stop Searching for 'The Next Big Thing:' Tips for Building the Best Business for You

You don't need a revolutionary business idea to find success in entrepreneurship. Here are five steps for launching a startup that's ideal for you.

Mike Brooks

How to Find Value in Other People's Problems

Student entrepreneur Ryan Kuhel on the importance of researching pain points to find business ideas.

Ryan Kuhel

How Much Traction Is Enough for Investors?

Besides the famed "hockey stick" adoption rate, here are a few ideas for showing investors why they should pay attention to your startup.

Want to Harness the Power of the Crowd? Consider These Tips

Crowdsourcing is altering the way companies come up with innovative ideas and accomplish large and small tasks.

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.

SBA Debuts New Market Research Tool for Small Business

Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.

Randy Myers

Crowdfunding for Startup Capital -- And Market Intel

Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.

Susan Johnston

How to Turn Your Startup into the Next Campus Craze

Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.

Matt Villano

3 Tips for Turning Your Classmates Into Beta Testers

Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.

The Key to Annoyance-Free Website Surveys That Get Results

No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.