Marketing Basics

Marketing

Mastering This Marketing Strategy is Your Ticket to Success in a Competitive World

This strategy will boost your success in a competitive world. Learn how to harness multiple platforms for increased brand visibility, diversified revenue streams and delightful customer experiences.

Operations & Logistics

Worried About Raising Capital in a Recession? Give Your Company The Edge By Doing What Other Entrepreneurs Often Overlook.

There's one frequently underutilized resource many entrepreneurs overlook that could give their company a competitive edge.

Marketing

How to Make Social Media Marketing Effective for Your Brand

In the current challenging economic climate, it is more important than ever to devise effective marketing strategies. Taking a strategic approach to social media marketing will be effective and deliver unparalleled results.

Marketing

How to Make a Boring Industry Sexy and Appealing

A "boring" company with a purposeful and consistent personality will bring about a positive emotional response from its target audience.

Marketing

How Buyer Personas Can Transform Your Marketing and Get Results

The right persona-building strategy can sharpen your messaging and maximize your brand's impact on buyers.

Marketing

Learn the Art of Marketing Your Brand with Little or No Budget

A few tricks that can help you push your brand ahead of the clutter with little or no money (sounds enticing, doesn't it?)

Business News

5 Ancient Public Relations Secrets

The practice of public relations is not what it used to be, but history can teach us some important lessons.

Business News

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.

Marketing

Improve Your SEO by Improving Your Links

Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.

Business News

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.

Marketing

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.

Marketing

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.

Business News

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.

Marketing

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.

Marketing

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.