Marketing Plans: Page 4
The 4 Things You Need to Do to Make the Platform Play
How to transition your SaaS business for a platform sell.
Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care
It's all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
The Only True Way to Become a Marketing Genius
Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
How to Create a One-Year Marketing Plan
A 12-month plan can put you on the right path to marketing success. Find out what you need to create one that works.
Destination Is the Difference Between Content and Content Marketing
In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.
7 Marketing Mistakes That Could Sink Your Business
Businesses live and die by their marketing strategies. Be sure to have the right plan in place.
5 Tips to Get Your Product or Service Noticed
Influences, testimonials and fact-based arguments are all potential friends for the task before you.
How to Convince Customers to Buy From You and Not the Competition
Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
How to Create a Positioning Statement That Stands Out
Find out how to position your business in order to gain an edge with your prospects.
What You Need to Know About Your Competitors to Beat Them
If you don't know who your competitors are or anything about them, you can't convince your customers you're a better choice.
Essential Information to Collect on Every Prospect and Customer
By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.
The Biggest Selling Mistake Business Owners Make
If you don't know your ideal customers like the back of your hand, you won't be able to meet your customers' needs better than your competitors.
The 3-Part Elevator Pitch Formula You Need to Know
You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
Vision Statements: Why You Need One and How to Create One
To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
8 Reasons Why Your Marketing Sucks
Marketing is an enigma. It's both art and science, creative and analytical, intuitive and logical, amorphous and tangible. That's probably why it mystifies most.