Marketing Plans

Target Markets

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Marketing Plans

Finished Your Marketing Plan? It's Time to Share It With Your Partners.

You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.
Marketing Strategies

6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Marketing Plans

Successful Marketing Plans Leave Room for Flexibility

Your marketing plan isn't finished until the year is over when you have to start writing it all over again.
Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Marketing Plans

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.
Affluent Customers

How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.
Storytelling

How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Startups

Don't Overlook Print When Mapping Out Your Startup Marketing Plan

An exclusively online marketing strategy can't give potential customers something to hold onto.
Marketing Plans

With Your Marketing Plan in Place, It's Time to Talk Tactics

Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
Marketing

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Marketing Plans

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Marketing

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
Marketing Plans

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Marketing

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.