Marketing Plans: Page 5

Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?

Marketing

4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.

Business News

Free Options to Popular Paid Marketing Services and Tools

Call it the $0 marketing stack.

Marketing

How to Develop a Plan of Attack for Your Content-Marketing Strategy

Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.

Growing a Business

5 Ways to Tell When, and When Not, to Stick to the Plan

When should you pivot? And how can you tell when it's better to stand still?

Social Media

How to Make Time for Social Media Marketing

A small-but-regular effort to build a social media presence can pay substantial marketing dividends.

Marketing

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.

Marketing

Why You Need to Focus on Focus in Your Marketing Plan

Don't take it for granted. Without it, your plan will lack a mission and purpose.

Marketing

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.

Marketing

Finished Your Marketing Plan? It's Time to Share It With Your Partners.

You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.

Marketing

6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.

Marketing

Successful Marketing Plans Leave Room for Flexibility

Your marketing plan isn't finished until the year is over when you have to start writing it all over again.

Marketing

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.

Marketing

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.

Marketing

How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.