Marketing Strategies

5 Reasons Why Sustainability and Social Issues Attract Customers
America's Small Business Heroes

5 Reasons Why Sustainability and Social Issues Attract Customers

Consumers want to feel good about the companies they buy from. What's your company doing to help that happen?
Brian Hughes
5 Big Challenges Digital Marketers Faced in 2016
Digital Marketing

5 Big Challenges Digital Marketers Faced in 2016

It's up to advertisers to determine the best strategies for handling these hurdles in 2017.
Simon Grabowski
Companies Turn to Pop-Up Events and Stores to Increase Brand Awareness
Marketing Ideas

Companies Turn to Pop-Up Events and Stores to Increase Brand Awareness

Their secret here is that pop-ups look, oh, so spontaneous, when actually they're not.
Peter Daisyme
How Small Businesses Can Prepare for Marketing in 2017
Marketing

How Small Businesses Can Prepare for Marketing in 2017

Play your marketing cards right, and 2017 can be a banner year.
4 Ways to Market Your Startup On the Cheap
Marketing Strategies

4 Ways to Market Your Startup On the Cheap

Nothing spurs the imagination like bootstrapping with very little money to work with.
Kc Agu
Top 8 Marketing Trends That Will Define 2017
Marketing Strategies

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
Deep Patel
Marketers: Take a Pin to That 'Filter Bubble'
Online Marketing

Marketers: Take a Pin to That 'Filter Bubble'

Give the people you're targeting what they want -- even if they don't know yet what that is.
Yelena Gaufman
5 Rules of Branding That Will Make You A Sought-After Superstar
Take It From The Pros

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Han-Gwon Lung
5 Marketing Avenues to Increase Your Startup's Market Share
Marketing Strategies

5 Marketing Avenues to Increase Your Startup's Market Share

These major tips will help your business attract new customers, retain old ones and continue to grow.
Richard Agu
5 Predictions to Guide Your Marketing Plan in 2017
Marketing Plans

5 Predictions to Guide Your Marketing Plan in 2017

You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
Ellie Martin
How to Run a Victory Lap That Amplifies Your Media Coverage
Media Coverage

How to Run a Victory Lap That Amplifies Your Media Coverage

You can maximize exposure by promoting your media coverage by following these four steps.
Craig Corbett
Smart Marketing Tips for New Restaurants
Starting a Business

Smart Marketing Tips for New Restaurants

Besides providing great food and outstanding service, discover what else can you do to draw customers in to your new restaurant.
The Staff of Entrepreneur Media, Inc.
4 Ways to Reach Customers with Coupons in a Digital Age
Coupons

4 Ways to Reach Customers with Coupons in a Digital Age

Customers are more inclined, of course, to buy or use a service when there's an incentive involved. But how do you approach that digitally?
Dan Steiner
4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It
Marketing Strategy

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Jayson DeMers
OK

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