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Marketing Strategies

Email

5 Ways You Can Earn a Better ROI with Your Email Marketing Campaigns

Adhere to these five email marketing best practices to maximize your opt-ins, leads, email subscribers, conversions and sales.
Marketing

How to Give Prospects a Reason to Respond 'Right Now!'

Follow the second rule of direct marketing to inspire immediate responses from your target market.
Finding Customers

6 Pro Tips to Help Your Business Convert More Customers

Attract more people into your marketing funnel by listening to the experts.
100 Brilliant Companies

10 Genius Marketing Campaigns That Went Viral

From Ikea's pee technology to a hilarious viral video from CarMax, these companies know how to make their marketing magic memorable.
Websites

The 10 Rules You Must Follow to Create an Effective Landing Page

From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want.
Email Marketing

Earn More Email Subscribers and Customers with Powerful Lead Magnets

Find out what makes a lead magnet worth clicking on and learn how to create marketing content that attracts the consumers you want.
Rental Property

3 Simple Steps to Turn Your Rental Into a Vacationer's Favorite Memory

The rental entrepreneur is selling a wonderful short-term experience. But to get the booking requires an eye for beauty, an ear for storytelling and a head for promotion.
Marketing Strategies

Account-Based Marketing and Inside Sales Are a Match Made in Heaven

Proliferating digital comms platforms have made 'inside sales,' or remote sales, the prime mover in B2B and tech sales. Whatever your company's sector, it's expected to eclipse traditional sales by 2020.
Marketing Strategies

4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up.
Marketing Strategies

When to Push and When to Pull With Your Marketing

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach.
Marketing Strategies

3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers.
Marketing Strategies

7 Things Your Opt-In Forms Need to Do to Gain Email Subscribers

Increase the number of people who opt-in to your email list by using these strategies to make your forms more effective.
Facebook Advertising

How Facebook Quizzes Can Laser-Focus Your Advertising on the Platform

Discover a few advantages the format has over traditional Facebook ads.
Marketing Strategies

If You're Going to Copy a Company's Marketing Strategy, Make Sure You Do It Better

A marketing plan that worked for one company, may not work for another.
Email

3 Easy Steps to Grow Your Email List

Email marketing doesn't work unless you build a list of people who are interested in your products or services.