Marketing Strategies

Startups

3 Previously Unimaginable Projects Your Startup Team Could Deploy With an Agile Approach

An agile approach won't cure all that ails you, but it can help you achieve a few goals that you might think are out of reach.
Marketing Strategies

Why This Company Gives Away Content and Event Tickets to Its Subscribers

Technori's mission is to help startups, so it looks for revenue opportunities elsewhere.
Marketing

This Photo-Sharing App Stands By an Authentic Marketing Experience

A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere.
Marketing Strategies

The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

How many people would reach out and wonder (or complain) if you didn't send out that next email blast?
Marketing Strategies

Manipulation in Marketing: How It's Used, and How to Use It Ethically

Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands.
Finding Customers

Fish Where The Fish Are: 4 Tips For Reaching Your Customers

Finding an audience is about knowing where to look.
Marketing Strategies

2 Risk-Taking Marketers Discuss Where the Industry Is Headed

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Marketing

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself

Take it one step at a time. You get nowhere until you put yourself out there.
Infographics

Why Word-of-Mouth Marketing Matters (Infographic)

Here's why it's important to get people chatting about your brand.
Word of Mouth

Chatter That Matters: 4 Must-Haves for Word-of-Mouth Marketing That Works

Cultivating a differentiator that's remarkable, relevant, realistic and repeatable is critical in our hypercompetitive marketplace. From there, word-of-mouth marketing takes on a power of its own.
Marketing Strategies

Your Startup Is Already Big Enough to Begin Using Marketing Automation

The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here's why you should look at automation as a force-multipier for your marketing efforts.
Marketing Strategies

Why Establishing an Intimate Connection With Your Customers Can Lead to Lifelong Value

With a stronger connection comes smoother channels of sharing information.
Marketing Strategies

No Time for Marketing? Hire a Freelancer.

Whether to market your business is no longer a question.
Marketing Strategies

Right Time, Right Place: How to Be Relevant to Your Market

Are you delivering the right messages to your target clients, and if so, how often are you doing it?