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Marketing Strategies

Marketing

A Killer, Hyper-Targeted, Local Marketing Campaign ... and Its Only Kryptonite

If you focus too much on broadening your reach, you might be missing out on prime marketing real estate.
Online Marketing

What's the Signature Skill You Need to Be a Great Marketer?

Every great chef needs to know how to make a great omelette. What's your omelette?
Marketing Strategies

How to Sell to Millennials? Be Radically Inclusive.

Express your diversity values and create an environment where employees and customers alike can do the same.
Networking

Unlike Many Things That Are a Lot of Work, Trade Shows Are Worth It

All the hassles, costs and travel time are a small price for what you learn and the contacts you probably wouldn't otherwise make.
Apple

10 Marketing Lessons From Apple (Infographic)

There's a lot to learn from one of the world's largest tech companies.
Product Launch

4 Strategies for a Strong Early Marketing Plan

Start marketing before your launch, and customize your approach to the product and its target market.
Marketing

Don't Start Marketing Before You're Ready to Start Selling

Creating a demand for something you can't deliver will hurt your brand reputation and your bottom line.
Marketing Strategies

10 Marketing Strategies to Fuel Your Business Growth

You need more than one strategy. You need a strategy for every opportunity.
Marketing

Getting Referrals When You Can't (or Don't Want to) Offer Incentives for Them

Learn what you can do to naturally encourage referrals when your industry won't let you offer incentives.
Marketing

Remove the Guesswork From Growth With These 4 Marketing ROI Boosts

Don't rely on your gut instinct when it comes to marketing -- the more data you have, the better decisions you and your employees can make.
Cause marketing

Get the Word Out With Worthy Cause Marketing

Getting involved at the community level, in all the communities you do business, is the most effective and gratifying market of all.
Connecting with Customers

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
Websites

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.