Marketing Strategies

Smart Marketing Tips for New Restaurants
Starting a Business

Smart Marketing Tips for New Restaurants

Besides providing great food and outstanding service, discover what else can you do to draw customers in to your new restaurant.
The Staff of Entrepreneur Media, Inc.
4 Ways to Reach Customers with Coupons in a Digital Age
Coupons

4 Ways to Reach Customers with Coupons in a Digital Age

Customers are more inclined, of course, to buy or use a service when there's an incentive involved. But how do you approach that digitally?
Dan Steiner
4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It
Marketing Strategy

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Jayson DeMers
5 Steps to Creating a Loyalty Building Strategy for Your Business
Make More Happen

5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Ann Smarty
The Importance of Listening Is the Lesson to Be Learned From This Election
Make More Happen

The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
Jim Joseph
Does Your Small Business Really Need a Marketing Plan?
Marketing

Does Your Small Business Really Need a Marketing Plan?

There's no use in denying it -- marketing is a critical component of a small business' success.
Snapchat Will Sell Its Spectacles Camera Glasses Through Pop-Up Vending Machines
Snapchat

Snapchat Will Sell Its Spectacles Camera Glasses Through Pop-Up Vending Machines

To help you find where the machines will be, Snap has introduced an online map that lets you see their location 24 hours in advance.
The 'Why Before You Buy' Is Key to Connecting With Customers
Marketing Strategies

The 'Why Before You Buy' Is Key to Connecting With Customers

Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
Allison Checchi
3 Steps to Writing and Promoting an eBook
Marketing Strategies

3 Steps to Writing and Promoting an eBook

Find out how you can easily create an eBook for your business.
Wendy Keller
How to Brainstorm Great Content for Your Marketing Plan
Marketing Bootcamp

How to Brainstorm Great Content for Your Marketing Plan

Behind every good marketing plan is a great brainstorming session.
Wendy Keller
The 6 Essential Components of Effective Sales Letters
Marketing Strategies

The 6 Essential Components of Effective Sales Letters

Make sure your sales letters include all six of these effective elements, and you'll watch your sales grow.
Craig Simpson
How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business
Growth Strategies

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.
Richard Koch
Don't Pay to Play the Game of Marketing: Here's What to Do Instead
The Grind

Don't Pay to Play the Game of Marketing: Here's What to Do Instead

There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
Jason Lucash
How to Sell With Emotion
Marketing Strategies

How to Sell With Emotion

Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads.
Craig Simpson