Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
By creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.
When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
These two strategies for growing a successful business are very different. Find out which would be a good match for you.
Choose the ideas that make the most sense, test and track them one at a time to see how it impacts your business.
When you don't have a big budget to market your business, creativity can work just fine.
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Ask the Expert
Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Make More Happen
In order to succeed as a simplifier, your firm needs to have the right skill set for your market, but it must also be better at simplifying in that way than any current or potential competitor.
Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
So, what do you do when competitors start poaching your turf? You dominate them.
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If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.