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Marketing Strategies

Marketing

Ditch the Phone: Why Adding Live Chat to Your Site Just Makes Sense

Here are five key reasons your business will increase productivity and profitability with live chat on your website.
Marketing

5 Reasons Your Business May Not Be Ready for a Marketing Agency

A good agency can serve as an inspirational partner that coaxes you out of being inward-focused and uninteresting to your audience. But, it's not for everyone.
Marketing

Which Marketing Communications Model Should You Choose?

The PESO Model and Nice Model make developing a marketing communications strategy less overwhelming and more successful for small businesses.
Marketing

The Myth of the 8-Second Attention Span

How to grab your audience's attention, even when they have infinite options.
Marketing Strategies

8 Customer-Rich Platforms Your Marketing Efforts May Be Overlooking

Stop fighting your way onto Facebook, Instagram and Twitter. Ever consider Snapchat? Quora? Twitch?
Artificial Intelligence

If You're Asking Customers How You Can Help, It's Too Late

Artificial intelligence can help your company give people what they need (before they know they want it).
Big Data

10 Tools Helping Companies Manage Big Marketing Data

Big data has become central to developing the best marketing strategy.
Content Marketing

7 Steps to Start Your First Content-Marketing Campaign

You've heard about all the amazing benefits of content marketing. You want to jump in. But . . . how? Here's how.
Solopreneur

6 Strategies to Keep Your Solopreneur Endeavor in the Black

You can't do everything or be everywhere at once. Try on these tips to save money, time and possibly even your sanity.
Public Relations

Want to Stand Out in a Journalist's Crowded Inbox? There's an App for That.

Technology might be your best friend when it comes to standing out in a sea of boring press releases.
Marketing

11 Marketing Experts Whose Insights Could Change Your Business

These guys (and gals) help some of the the biggest companies and ad agencies on the planet. Maybe they could help you, too.
Marketing

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.
Scaling

Why Quality Over Quantity Matters When You're Scaling a Business

Be careful not to become the kind of owner afflicted with "shiny object syndrome."
Marketing

3 Hot Marketing Trends You Need to Try Now

Keep innovating with your marketing strategies.
Marketing Strategies

9 Low-Budget Marketing Strategies Every Startup Can Afford

Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash.