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Marketing Strategies

Marketing

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Growth Strategies

Maestros of Malt: How Five Craft Brewmasters Got the Beer Bug

These Oregon entrepreneurs developed a taste for beer and turned it into a thriving business.
Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Marketing

How to Bite Off a Chunk of the Zombie Economy

Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
Starting a Business

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
Marketing

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
Marketing

Apple's Simple Marketing Manifesto

In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.
Marketing

How to Be Your Own Media Company

Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
Marketing

What Are Low-Cost Ways to Market My Business and Make Sales?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares techniques to help generate leads and bring in more business. He shares his best tips to help you find more customers.
Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
Marketing

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.

With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
Marketing

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Marketing

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Project Grow

Five Steps to Create a Marketing Plan

How business owners can put together a detailed marketing guide for business growth.
Starting a Business

Savvy Marketing Turns a Hobby into a Successful Business

How the founders of the YOLO Board have glided to the front of the stand-up paddling crowd.