Marketing Strategies

Ready for Anything

How to Build Trust to Pave the Road to Wealth

Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
Marketing

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Ready for Anything

5 Ways to Set a New Company Up for Success

Making a big splash early on can set your company up for successes down the road. Here are some suggestions for giving your company the upper hand.
Marketing

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
Marketing

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Entrepreneurs

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Marketing

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
Entrepreneurs

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
Marketing

Smart Ways to Market a Service Business

How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.
Marketing

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
Marketing

Don't Forget 'Positioning' in Your Marketing

A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Ready for Anything

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
Marketing

Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
Marketing

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Marketing

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
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