Marketing Strategies


Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.

Top 10 Successful Marketing Stunts

See how far some companies will go to get noticed.

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these detrimental mistakes.

7 Steps to Leverage Advertising for a Successful Marketing Campaign

Learn how to find and convert more leads by monetizing your brand and capitalizing on digital advertising.

Marketing Stunts Gone Wrong

We take a closer look at 5 marketing ideas that were good in theory but failed miserably.
Marketing Strategies

Market Strategies

This section of your business plan is where your hard market research work will pay off.

Marketing Campaign Planning Checklist

Before you begin your market research campaign, use this form to analyze the costs.

Untangling The Web

How to market on the Internet with or without a Web site

Direct Hit

Want to hit a marketing bull's-eye?

Heads Up!

Grab readers with a headline that's out of the ordinary . . . but not too far out.

Get Serious

What humor can do to your profits isn't very funny at all.

National and Global Marketing Are All Very Well, But 'Sourcing Locally' Is Important, Too

Bigger is not always better, when you consider the benefits -- like 'instant' conversions -- available with your local customer base.