Marketing Strategies - Page: 68

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.

Carol Tice

Three Ways to Use QR Codes for Business

These small companies turned the now-ubiquitous QR code into a new sales machine.

Gwen Moran

Six Tips for Maximizing Email Marketing Campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.

AJ Kumar

Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business

Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.

Carol Tice

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.

Tyson Goodridge

Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.

Carol Tice

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.

An Inside Look At Being a Wal-Mart Supplier

What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.

Carol Tice

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.

Carol Tice

Maestros of Malt: How Five Craft Brewmasters Got the Beer Bug

These Oregon entrepreneurs developed a taste for beer and turned it into a thriving business.

Diana Ransom

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.