Marketing Strategies - Page: 70

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.

How to Bite Off a Chunk of the Zombie Economy

Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.

Carol Tice

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.

Claire McGovern

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.

Jason Fell

Apple's Simple Marketing Manifesto

In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.

Jason Fell

How to Be Your Own Media Company

Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.

Chris Brogan

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.

Susan J. Ashbrook

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.

Jason Fell

Five Steps to Create a Marketing Plan

How business owners can put together a detailed marketing guide for business growth.

Tim Berry

Savvy Marketing Turns a Hobby into a Successful Business

How the founders of the YOLO Board have glided to the front of the stand-up paddling crowd.

A Franchise Thanksgiving

If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.

Diana Ransom