Marketing

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Real Estate

3 Emerging Trends Shaping the Future of Real Estate

These three innovations are reshaping the real estate industry — discover tips for effectively covering these trends.

Side Hustle

This Mom Started a Side Hustle After a 'Shocking' Realization in the Toy Aisle. Her Product Was in Macy's Within the Year — Seeing Nearly $350,000 in Sales.

Elenor Mak, now founder of Jilly Bing, didn't plan to start a business — but the search for a doll that looked like her daughter inspired her to do just that.

Marketing

5 Ways to Get on the Media's Good Side (and Stay There)

When you're trying to make a name and a mark for yourself and your business, it's really important to get on the media's good side — and stay there.

Growing a Business

The Brand Whiz Behind Sun Bum Is Famous For Making Boring Products Fun. Then, This One Stumped Him.

Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.

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Marketing

My Wife's Nutritionist Gets Better Sales Than You — Here's Why.

Selling is not easy, but it gets a lot easier if you learn from my wife's new nutritionist.

Leadership

Want Success? Invest in Your Biggest Enemy

Whether you want to earn the highest figures, reach the peak of your professional career or become a better all-round person, investing in yourself is non-negotiable.

Marketing

More Than a Trend — 5 Crucial Ways This Untapped Service is Changing Marketing

SaaS is not just about convenience; it's a smart move that helps businesses save on IT costs and focus more on their main operations instead of dealing with complex software issues.

Marketing

How Augmented Reality Is Transforming the Marketing Landscape — and How Your Business Can Leverage It Effectively

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here's what you need to know.

Growing a Business

Yelp Community Managers Share Their Best Tips for Black Shop Owners to Boost Business and Build Community

Three Yelp Community Managers share community-building resources and advice for Black-owned businesses and their customers.

Marketing

4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance Its Ethical Implications

AI-powered targeted advertising revolutionizes marketing with hyper-personalized promotions. However, ethical and transparency questions hover over this progress.

Marketing

Revive Your Content Strategy With These 7 Powerful Techniques

Drive more traffic to your website and grow your brand by applying these techniques to your content strategy.

Marketing

5 Trends Shaping the Next Generation of Digital Marketing

These IT platforms offer a unique opportunity for brands to connect organically with their demographic by partnering with influencers who boast a loyal following.

Marketing

It's Time to Clean Up Your Act — How to Manage Your Reputation in the Era of AI

Question: Where's the best place to hide a dead body (or a damaging article about your brand)? Answer: On page 2 of Google search — well, until now.

Growing a Business

How to Determine the Right Pricing Strategy for Your Small Business

Discover how small businesses can navigate the challenging terrain of pricing strategy in a post-inflation economy.

Marketing

Want to Get Your Product into the Hands of Celebrities and Secure Endorsements? Here's an Effective Strategy You Need to Try.

Celebrity gifting suites at events like the Oscars and Grammys provide a prime opportunity for brands to boost visibility and earn endorsements.