Marketing

Don't Discount the Power of Coupons In Your Mobile Strategy
Mobile Marketing

Don't Discount the Power of Coupons In Your Mobile Strategy

Consumers like special offers and loyaty programs for use with mobile wallet apps.
Alex Campbell
How to Choose the Best PR Firm for Your Company
Ask the Expert

How to Choose the Best PR Firm for Your Company

Not all agencies are created equally.
Lindsey Groepper
5 Tips for Staying Out of the Spam Folder
Email Marketing

5 Tips for Staying Out of the Spam Folder

Your message will only get across if people see it. These tips will help.
Jana Barrett
The Top Tips You Need to Know About Local Mobile-Optimized Ads
Online Marketing

The Top Tips You Need to Know About Local Mobile-Optimized Ads

If your ads aren't optimized for mobile devices, you're missing a large chunk of your market. These strategies will help you get on track.
Perry Marshall
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
Marketing

4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy

The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Kim Lachance Shandrow
Don't Let Your Rebranding Destroy Your SEO
Rebranding

Don't Let Your Rebranding Destroy Your SEO

The trick is to make sure the search engines crawling your website have the chance to catch up.
Eric Siu
3 Essential Stories You Need on Your Website to Attract Customers
Storytelling

3 Essential Stories You Need on Your Website to Attract Customers

Sell your product or service using the most personal story you've got.
Judy Carter
5 Reasons Your Company Needs to be Metrics-Driven
Metrics

5 Reasons Your Company Needs to be Metrics-Driven

After a certain point, a founder must move past "gut instincts" to understand the company's present and to plan its future.
Andrew Cohen
7 Keys to Producing a High-Converting 'Explainer' Video
Video Marketing

7 Keys to Producing a High-Converting 'Explainer' Video

Want to be the Steven Spielberg of video? Check out these tips.
Jonathan Long
The 7 Biggest Marketing Mistakes Every Startup Makes
Marketing

The 7 Biggest Marketing Mistakes Every Startup Makes

Is your mother giving you feedback about your proposed marketing plan? (Politely) send her home.
Sujan Patel
3 Common Mistakes in Mobile Marketing
Mobile Marketing

3 Common Mistakes in Mobile Marketing

This article will make sure you know what they are, and how to avoid them.
10 Examples of Instagram Ads and the Lessons They Can Teach
Instagram Marketing

10 Examples of Instagram Ads and the Lessons They Can Teach

An Entrepreneur contributor gives the low-down on what works and what doesn't on this new advertising channel.
Nathan Chan
Try to Avoid Squawking Like a Peacock While Marketing Yourself. It's Annoying.
Entrepreneur Network

Try to Avoid Squawking Like a Peacock While Marketing Yourself. It's Annoying.

Entrepreneur Network partner Matt Dubiel compares bad marketing to a loud peacock in this video.
Entrepreneur Network
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.