Marketing

Axl Rose Is Fat. His Personal Branding Should Embrace That.
Take It From The Pros

Axl Rose Is Fat. His Personal Branding Should Embrace That.

There is a danger in trying to wipe out who we are online. Axl Rose is putting his authenticity at risk.
Ray Hennessey
What's in a Name? In Branding, Pretty Much Everything.
Take It From The Pros

What's in a Name? In Branding, Pretty Much Everything.

Entrepreneur Network partner Salma Jafri explains how naming your ideas can help them stand out in a crowded market.
Erin Schultz
How to Save Your PPC Budget by Using Negative Keywords
Google AdWords

How to Save Your PPC Budget by Using Negative Keywords

Bidding on the best keywords is only half the battle. 'Negative' keywords are just as important.
Brian Hughes
Tattooing Your Logo: When Branding Becomes Literal
Take It From The Pros

Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
William Bauer
8 Questions for Assessing Your Website
Websites

8 Questions for Assessing Your Website

Your online presence can't focus just on selling a product or service. To reach more customers, make your website is engaging -- a place where potential customers interact enough with you to become committed customers.
Kate Swoboda
4 Simple Steps That Transform How You Approach Content Marketing
Content Marketing

4 Simple Steps That Transform How You Approach Content Marketing

Creating great content is only the beginning. Focus on outreach and marketing tactics to really boost your business.
Tony Messer
Goodbye 'Growth Hacking.' Hello Neuromarketing.
Marketing

Goodbye 'Growth Hacking.' Hello Neuromarketing.

Neuromarketing is not new, but has recently become even more widely adopted by larger brands, such as Pepsi, eBay and Daimler.
Andrew Medal
Looking Good When the Rest of the Industry Looks Bad
Reputation Management

Looking Good When the Rest of the Industry Looks Bad

Don't be like Target or General Motors -- avoid reputation blunders by taking these four steps.
Cris Burnam
Scientists Can Identify Our Emotions Based on the Air We Breathe. Can That Help Marketers?
Emotions

Scientists Can Identify Our Emotions Based on the Air We Breathe. Can That Help Marketers?

The study could be another way to evaluate audience responses to campaigns.
Nina Zipkin
Create Effective Sales Campaigns with Showmanship
Sales Strategies

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.
Craig Simpson
6 Ways to Align Your Mission With Your Content-Marketing Strategy
Content Marketing

6 Ways to Align Your Mission With Your Content-Marketing Strategy

Content-marketing strategy shouldn't be viewed as an 'ad' but as an external display of your company's internal values.
Jayson DeMers
Are You Worthy of Referability?
Take It From The Pros

Are You Worthy of Referability?

Does your image match your marketing? You are your biggest advertiser.
Ivan Misner
The Science Behind High-Converting Websites
Conversion

The Science Behind High-Converting Websites

Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ.
Eric Samson
Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists
Pitching

Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists

Know more about your customers and attract those who can spread the word about your business.
John Boitnott
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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