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Marketing

Increasing Conversions

9 Ways to Increase Landing-Page Conversions

Headlines and visuals rule. Keep your most compelling content 'above the fold' and make your call to action an unmistakable target.
Customer Service

We're All in the Service Business

Your product is not your business, taking care of your customers is your business.
Marketing

Online Marketing Agencies: Love 'Em or Leave 'Em?

Look at the signs and see whether or not it's time to find a new marketing firm to handle your company needs.
Native Advertising

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Rebranding

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
amazon fba

Want to Make 6 Figures From Your Amazon FBA Business? Here's How.

You'll need a lot of financial resources, plenty of products to sell -- and a website.
Baby Boomers

5 Ways New Companies Are Capturing the Growing Senior Market

The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Marketing

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Entrepreneurship

5 Ways to Turn a Crazy Idea Into an Awesome Reality

Insects as food source is brilliant nutritionally and environmentally, but to make a business of it you have to get past the revulsion factor.
Marketing Mistakes

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
Marketing

3 Common Misconceptions About Marketing Your Business

You can easily start your own mobile app company, but how can you go about gathering and retaining leads?
Marketing Strategies

4 Advertising Principles from Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Entrepreneur Network

3 Ways B2B Sales Will Change in the Next 20 Years

Learn what this entrepreneur predicts for the year 2036.
SMS Marketing

Skip the Emojis: Your Small Business' Text-Messaging Campaign Should Be All About the Deals

Offer your best promotions and get to the point, already -- or customers will unsubscribe just as quickly as they opted in to receive your instant messages.
Customer Loyalty

4 Lessons About Handling Stressed Customers That I Learned From Being a Mover

Calling certain service companies -- such as realtors or movers -- is essentially a cry for help in the midst of a stressful life event. How will you, the provider, respond?