Marketing

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
Take It From The Pros

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Lydia Belanger
Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image
Take It From The Pros

Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.
Luis Gallardo
5 Elements Your Website Needs If You Want to Be a Thought Leader
Take It From The Pros

5 Elements Your Website Needs If You Want to Be a Thought Leader

Define your brand first, then translate it to your website with these tips.
Karen Tiber Leland
What Gets Shared Online? Depends How You See It.
Marketing Strategies

What Gets Shared Online? Depends How You See It.

Research shows that whether you'll share an article or video depends on whether you found or received it.
Nina Zipkin
Why the PR Industry Must Become More Data Focused
Data Analysis

Why the PR Industry Must Become More Data Focused

Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
Zach Cutler
Successful Selling Only Begins With the Sale
Customer Loyalty

Successful Selling Only Begins With the Sale

That's just the start of what can become a beautiful relationship, featuring evergreen sales and long-term contracts. Have a plan for getting there.
George Deeb
This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram
Entrepreneur Network

This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram

Entrepreneur Network partner features Nathan Michael, who creates visually stimulating images for brands that they can use on social media every day.
Ximena N. Larkin
What the Band 'Fall Out Boy' Taught Me About Growing a Business
Take It From The Pros

What the Band 'Fall Out Boy' Taught Me About Growing a Business

Lessons in marketing innovation from a rock band and how they can help your business grow.
Chris Cornell
How to Make Content the Engine That Drives Sales
Content Marketing

How to Make Content the Engine That Drives Sales

An effective content strategy can generate greater volumes of customer traffic and sales.
Derek Miller
7 Reasons to Stop Writing Cold Emails and Throw an Event Instead
Events

7 Reasons to Stop Writing Cold Emails and Throw an Event Instead

It's hard to build trust and intimacy over the phone or email. Why not change things up and instead get up close and personal?
Bill Carmody
5 Keys to Building Your Ecommerce Site
Ecommerce

5 Keys to Building Your Ecommerce Site

Your first step: Ignore the eye rolls and decide on your vision.
Thomas Smale
5 Tips for Building an Online Community for Your Business
Online Marketing

5 Tips for Building an Online Community for Your Business

Building a strong online community will foster customer loyalty and generate greater sales.
Zach Halmstad
7 Ways to Get PR Before You Can Afford to Hire a PR Manager
Public Relations

7 Ways to Get PR Before You Can Afford to Hire a PR Manager

Add media attention to that list of startup essentials you have to get done, even if you have to learn as you go.
Mike Kappel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.