Marketing

Sales Success Secrets for Your Next Tradeshow
Marketing Strategies

Sales Success Secrets for Your Next Tradeshow

Failed events are dues paid and lessons learned. Don't quit. Implement the second to get ROI from the first.
Shaun Buck
How to Choose Between Instagram and Snapchat, or Whether You Even Need Them
Social Media Marketing

How to Choose Between Instagram and Snapchat, or Whether You Even Need Them

Before latching onto the Next Big Thing, consider which platform fits your online marketing strategy.
Lesya Liu
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Pricing

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Mark Stiving
20 Ways Your Business Can Outrank Anyone Online
Online Marketing

20 Ways Your Business Can Outrank Anyone Online

Consistently follow this task list and reap the benefits of outranking your toughest business competitor.
John Rampton
3 Trends Impacting Small and Medium Businesses Now
Small Businesses

3 Trends Impacting Small and Medium Businesses Now

How new developments in social media, customer relations and marketing technologies can grow your business.
Allison Checchi
Top 7 Things You Don't Know About SEO
SEO

Top 7 Things You Don't Know About SEO

Stay in the information loop regarding SEO practices to maintain steady traffic to your website.
Sherry Gray
4 Investments Every Startup Owner Should Make This Year
Networking

4 Investments Every Startup Owner Should Make This Year

First, start with the 'Rule of 200,' which will require you to reach out to 10 people per day.
Toby Nwazor
An Entrepreneur's List of 17 Techniques for Handling 'Haters'
Customer Experience

An Entrepreneur's List of 17 Techniques for Handling 'Haters'

Next time some angry individual spews venom, here's what you do.
Neil Patel
How You Can Get Into Your Customers' 'Friend Zone' Via Email
Email Marketing

How You Can Get Into Your Customers' 'Friend Zone' Via Email

Get up close and personal with your email marketing. Think of it as 'friends with benefits.'
Tony Delmercado
You Can Use Vicarious Experiences That Never Happened to Make Real Deals Happen
Marketing

You Can Use Vicarious Experiences That Never Happened to Make Real Deals Happen

The two important steps between where your client stands now -- and getting that deal closed, pronto!
Issamar Ginzberg
6 Secrets to More PR in Less Than an Hour a Day
Public Relations

6 Secrets to More PR in Less Than an Hour a Day

Talk is cheap. So get your customers chatting. HARO, anyone?
Edward Yang
Passing the Family Company to the Next Generation Is a Complicated Business
Family Businesses

Passing the Family Company to the Next Generation Is a Complicated Business

Having a clear, organized succession plan often goes a long way towards smoothing the rocky transitional period.
William Bauer
Leveraging Facebook's 'Instant Articles' for Business Growth
Online Marketing

Leveraging Facebook's 'Instant Articles' for Business Growth

Meet the newest mobile marketing technology for 'storytelling' your brand to fame and fortune.
Eric Siu
The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle
Take It From The Pros

The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle

Branding experts -- and the coffee giant itself -- weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast.
Kim Lachance Shandrow
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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