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Marketing

Content Marketing

How Thinking Like a Lawyer Made Me a Better Content Marketer

Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.
Marketing

Here's Why Smart Marketers Are Already Mastering Snapchat Geofilters

Snapchat Geofilters have all the signs of being The Next Big Thing. Get in before it gets too noisy.
Mobile Marketing

Top 7 Reasons You Should Make Mobile Marketing a Priority

Reaching consumers in a personal way can mean big returns through the combined power of individual connections.
Marketing Strategies

The ABCs of Writing Great Marketing Copy

3 Simple Tricks to Creating Good Copy Any Time You Need It
Take It From The Pros

5 Landmarks That Define the Unique Selling Point for Your Business

You USP must be a quality or determining factor that will make your business stand out from the competition.
Prime Day

Prime Day Fail: What Merchants Need To Know

Get creative and use Prime Day to build value for your storefront. Learn what your customers want and prepare for the holiday season.
Click Through Rates

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.
Entrepreneur Network

Getting Customers to Know, Like and Trust You Using a Content Marketing Funnel

Entrepreneur Network partner Salma Jafri outlines the most effective and authentic way to reach customers with your content marketing.
Digital Marketing

Key Digital Transformation Challenges CMOs Must Overcome

Set a clear analytical agenda to measure the effectiveness of digital transformation initiatives and guide the future development.
Packaging

These 5 Clever Packaging Ideas Will Inspire You

With a little investment, you can make every purchase more memorable. Here's what five companies did to customize their containers.
Online Business

6 Reasons Your Online Business Won't Make Money Any Time Soon

You need to understand that an online business is all about real people.
Entrepreneur Network

Take Control of Your Sales Process and Learn to Say No

Entrepreneur Network partner Jason Swenk discusses dealing with difficult prospects and learning when to walk away.
Take It From The Pros

Why Trading Businesses Need Personal Brands and 5 Ways to Build One

Entrepreneur Network partner and stock expert Akil Stokes of Trade Empowered explains a few ways to guide customers to you for trading help.
Entrepreneur Network

How to Make Decisions About Relationships, Social Channels and More

John T. Meyer, co-founder and CEO of data visualization company Lemonly, discusses key conundrums that entrepreneurs face.