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Marketing

Copywriting

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Content Marketing

3 Considerations for Increasing Engagement With Your Content

Whoever you think is your target audience, make sure that they really are.
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Influencer Marketing

7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Mobile Marketing

4 Tips For Mobile-Marketing Success in 2017

First, rain deals and coupons. Second, make mobile payments available. Third, get on board with mobile-only social.
Customer Service

4 Investments Brands Should Make to Upgrade Their Customer Service

Forty-four percent of online consumers called live chat service when they're making online purchases one of a brand's most important website features.
Social Media

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.
Marketing to Millennials

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Facebook Marketing

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
Online Marketing

4 Annoying Online Marketing Tactics to Stop Right Now

You have no hope of selling a potential customer anything if your marketing gets on their nerves.
Blogging

3 Ways to Create More Content (and Views) from Your Blogs

Create a low-maintenance, high-return content strategy by maximizing your content via social, diverse media types and engaging others
Content Marketing

The 7 Worst Reasons for a Content Marketing Campaign

Doing the smart thing for the wrong reasons is just dumb.
Marketing

7 Ways to Position Your Marketing Agency for Growth

Growth does not happen accidentally -- it comes as a result of hard work and smart positioning.
Mentors

Randi Zuckerberg: Don't Search for That 'Pie-in-the-Sky Mentor'

The tech investor, TV show producer and Facebook's former director of market development says you should do this instead.