Marketing

5 Business Podcasts to Start Listening to in 2016
Entrepreneurs

5 Business Podcasts to Start Listening to in 2016

Expand your skills and knowledge by adding a new podcast to your list this year.
Sujan Patel
How Storytelling Helps Business Connect With Customers and Drive Growth
Storytelling

How Storytelling Helps Business Connect With Customers and Drive Growth

Learn from the excellent recent campaigns from Always, Patagonia and Spanx.
Carol Barash
4 Ways Travel Brands Should Use Instagram to Connect With Millennials
Instagram

4 Ways Travel Brands Should Use Instagram to Connect With Millennials

Instagram, the default option for travelers to post their whimsically-filtered photos, could be a gold mine for marketers in the travel industry.
Juliet Carnoy
Mobile Marketing

What's Next for Ecommerce in 2016?

This is the year mobile will dominate ecommerce, brands will reach peak content production and consumers will max out on content consumption.
Brian Hughes
A Look Inside An Unlikely Journey: From Olympic Skier and NFL Player to Tech Entrepreneur
Jeremy Bloom

A Look Inside An Unlikely Journey: From Olympic Skier and NFL Player to Tech Entrepreneur

When Jeremy Bloom told his Wharton professor he wanted to launch a software company, his teacher told him to, 'Go lose somebody else's money first.'
Catherine Clifford
Here's What Really Matters for SEO in 2016
SEO

Here's What Really Matters for SEO in 2016

Someone analyzed 1 million Google results to find out what techniques rank highly on the search engine.
Dmitry Dragilev
A Satisfied Customer Is the Best Possible Way to Network
Networking

A Satisfied Customer Is the Best Possible Way to Network

Of course you think your company is the greatest. It's when somebody else thinks so that you gain credibility.
Shaun Buck
Uber Could Bring You a Car Full of Puppies Next Week
Uber

Uber Could Bring You a Car Full of Puppies Next Week

Our tails are already wagging with excitement.
Carly Okyle
5 Ways to Spend Money to Make Money
Expenses

5 Ways to Spend Money to Make Money

That corner booth at your next trade show could bring more revenue your way.
Jess Ekstrom
5 Things Not to Do When Pitching Journalists
Media Coverage

5 Things Not to Do When Pitching Journalists

From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
5 Excuses Entrepreneurs Make to Not Do PR
Public Relations

5 Excuses Entrepreneurs Make to Not Do PR

'I don't have a story yet' is no excuse because everyone has a story.
Janet Murray
4 Must-Haves for Headlines That Hook Readers
Writing

4 Must-Haves for Headlines That Hook Readers

Without the right words, your blog posts, flyers and ads may go unnoticed.
Ann Handley
5 Reasons Entrepreneurs Must Be Salespeople More Than Visionaries
Sales Strategies

5 Reasons Entrepreneurs Must Be Salespeople More Than Visionaries

Great ideas are essential, of course. But even amazing ideas can flounder if they aren't sold effectively.
Jayson DeMers
A Step-by-Step Guide to Writing a Content Marketing Strategy
Content Marketing

A Step-by-Step Guide to Writing a Content Marketing Strategy

We've scoured the Internet for content marketing strategy templates, tried a fe, and put together an approach to building your own content marketing plan
Jeffrey Kranz
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.