Marketing

Search Engine Marketing: The Alchemy of Our Age
Online Marketing

Search Engine Marketing: The Alchemy of Our Age

Search engine marketing turns data into gold for you and your company.
Mitch Rothschild
Will Apple News Change the News Apps Market?
Web Content

Will Apple News Change the News Apps Market?

In the content game, Apple has no choice but to hop on the content syndication train with Apple News..
Gilad Bechar
Why Your Company Needs To Be On Snapchat Right Now
Snapchat

Why Your Company Needs To Be On Snapchat Right Now

SnapChat rolled out new features to move the app into the forefront of marketing to millennials.
Murray Newlands
5 Ways to Grow the Value of Each of Your Customers
Growth Strategies

5 Ways to Grow the Value of Each of Your Customers

Learn how to get the most out of the customers you already have.
Dan S. Kennedy
10 Tips for More Instagram Followers
Instagram

10 Tips for More Instagram Followers

Instagram is fast becoming the supreme social-media channel for online entrepreneurs but to make the most of it, you need a plan.
Anthony Carbone
Inbound Marketing -- What is it and Why Does it Matter?
Inbound Marketing

Inbound Marketing -- What is it and Why Does it Matter?

Customers will respond to inbound strategies by returning value back to your business.
Derek Newton
Do Your Marketing Emails Prompt 'Inbox Blindness'?
Email Marketing

Do Your Marketing Emails Prompt 'Inbox Blindness'?

Here are three techniques to recapture the eyes of your subscribers and boost your 'open' rate.
Josh Earl
Local SEO Tips to Sustain Your Business
SEO

Local SEO Tips to Sustain Your Business

A solid SEO strategy will help your business compete with much larger entities.
Brett Relander
How to Use Facebook Groups for Authentic Marketing
Women Entrepreneurs

How to Use Facebook Groups for Authentic Marketing

Two founders of Facebook's most popular groups for women entrepreneurs provide marketing tips on the use of social media.
Salma Jafri
6 Tips for Converting Leads Into Clients
Sales

6 Tips for Converting Leads Into Clients

These easy-to-follow strategies will help you turn those eager prospects into happy customers.
Perry Marshall
10 Ways to Get a Celebrity to Use Your Product
Celebrity Endorsement

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.
Kristin Marquet
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
Niche marketing

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.

When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Stephen Key
Attention Is a Finite Resource
Advertising

Attention Is a Finite Resource

Respect the customer by aligning your ads with the context and content on a website.
Ophir Tanz
Hey Bartender, I'll Do a Shot of Book
Books

Hey Bartender, I'll Do a Shot of Book

Later this year, author James Patterson will release a new line of books he calls BookShots -- cheap and to-the-point to capture and keep customers' attention. Kind of like Jack Daniels.
Peter Gasca
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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