Marketing

How to Quadruple Your Referrals
Referrals

How to Quadruple Your Referrals

The typical customer referral program really offers the customer very little inducements to refer anybody.
Shaun Buck
2 Biggest Hurdles to Winning the Referral and Retention Race
Growth Strategies

2 Biggest Hurdles to Winning the Referral and Retention Race

Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.
Dan S. Kennedy
How to Overcome the 'One-Size-Fits-All' Marketing Trap
Marketing

How to Overcome the 'One-Size-Fits-All' Marketing Trap

Any approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.
Brian Honigman
3 Ways to Improve Your Content Marketing
Content Marketing

3 Ways to Improve Your Content Marketing

Analytics, email automation and backlinks should all be part of your business mix.
Thomas Smale
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
Make More Happen

Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.

She is looking to take your questions PR, brand messaging, marketing and advertising.
Andrea Huspeni
How to Overcome the Great Analytics Gap
Analytics

How to Overcome the Great Analytics Gap

Some studies are showing an ever-increasing gap between the information key decision makers want, and the actionable insights needed to drive business forward.
5 Ways to Use Growth Hacking to Increase Publicity and Profit
Entrepreneur Network

5 Ways to Use Growth Hacking to Increase Publicity and Profit

Marketing expert Ben Angel says you need to implement this technique into your business sooner than later.
Entrepreneur Network
How to Craft Your Social Media Marketing Plan
Marketing

How to Craft Your Social Media Marketing Plan

These tips will help you use social media to connect with and engage your current and prospective consumers.
Robert W. Bly
7 Ways That Facebook Ads Can Rock Your Business
Facebook Marketing

7 Ways That Facebook Ads Can Rock Your Business

But first you have do your part to get those ad campaigns to actually produce results.
Mike Murphy
5 Ways Newbies Can Easily Market Their Business
Marketing

5 Ways Newbies Can Easily Market Their Business

For those who don't have a clue how to market their service or product, here are a few pointers to get you started.
The Secret to Keyword Research for Local Businesses
Online Marketing

The Secret to Keyword Research for Local Businesses

Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.
Perry Marshall
How Influencer Marketing Moves Beyond Raising Awareness
Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

The idea is to understand the customer so well that you know what motivates them to make a purchase and develop content to guide them toward that destination.
Eric Dahan
SEO

3 Reasons Your SEO Efforts Are Failing

Even with an SEO plan in place, there is a good chance it isn't working the way you hoped.
Finnegan Pierson
The 6 Biggest Mistakes to Avoid When Building a Brand
Make More Happen

The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
Laura Ries
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.