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Marketing

Rebranding

The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Product Placement

For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.
Sales

4 Rules For Converting Leads into Sales

In all this war of marketing, the only way to survive is by optimizing your leads and maximizing the profit out of them.
Apps

5 Simple, Low-Budget Growth Hacks to Increase App Downloads

User acquisition doesn't have to be complicated or expensive.
Mobile Technology

How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.

Mobile isn't an option any more. Your customers are on the move and you'd better be, too.
Online Reviews

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
SEO Tips

Link-Building 101: Wanna Take the Course?

Among the many SEO tweaks for a site, few boost page rank as much as link-building. Here's how to start.
Chipotle

After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?

When you construct a safety policy, first and foremost, make it personal.
Social Media Marketing

8 Interview Questions to Ask a Prospective Social Media Marketer

Make sure that they know which types of content are suited for which channels.
User-generated Content

How to Avoid Potential Pitfalls With User-Generated Content

You need to define legal responsibilities and develop a filter process to ensure you promote only high-quality submissions.
Online Business

The No. 1 Reason Your Online Business Isn't Making Money

Do potential clients understand what you have to offer?
Public Speaking

10 Strategies to Prepare for Speaking Engagements

Prepare carefully for your speech but, remember, everyone is there to see you. Let your personality show.
SEO

5 Common SEO Schemes That Will Burn You

The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.
Marketing Mistakes

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.