Marketing

Online Reviews

5 Surefire Ways to Improve Your Site's Online Reviews

Having negative online reviews about your site is not the same as having 'bad' reviews. This writer explains the difference.
Personal Branding

Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump

The President demonstrates what to do -- and not do -- to build a solid personal brand.
Email Marketing

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Trade Shows

4 Ways to Get Noticed at a Crowded Trade Show

People passing you by at the big show? Put some thought into what will attract them next time.
Marketing

Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing

Marketing strategies that don't make us feel anything are boring and forgettable -- two things that you never want your brand to be.
Super Bowl

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV

From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
Online Advertising

How to Optimize Ad Placement and Maximize Revenue

Never give your audience a reason to activate their ad blockers.
Sales

Who Will Win the Top-Selling Jersey in the NFL?

Sports merchandise powerhouse Fanatics is keeping score.
McDonald's

'The Founder' Reveals the Real Ray Kroc -- But Not the Rest of the McDonald's Story

Ronald McDonald, the fast food giant's clown-mascot, might not be as benign as he looks.
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