Marketing

6 Social Media Marketing Tactics That Give the Best Bang for Your Buck
America's Small Business Heroes

6 Social Media Marketing Tactics That Give the Best Bang for Your Buck

Your customers are all on social media. What are you doing about it?
Jayson DeMers
7 Tips to Help Your Brand Win at Social Media
Customer Relationship Management

7 Tips to Help Your Brand Win at Social Media

Don't overwhelm your customers with posts, and respond ASAP to complaints.
Jonathan Long
How to Create Stand-Out Content That Will Produce Customers
Entrepreneur Network

How to Create Stand-Out Content That Will Produce Customers

Marketing expert Ben Angel helps you navigate the tricks to posting high-quality social-media content.
Entrepreneur Network
Content Upgrades: 3 Ways to Maximize the Holy Grail of Email Opt-Ins
Content Strategy

Content Upgrades: 3 Ways to Maximize the Holy Grail of Email Opt-Ins

How to grow your ecommerce business by appealing to consumers' abiding love of free stuff.
Jesse Torres
PR Expert: Social Media Has Obliterated Traditional Public Relations
Entrepreneur Network

PR Expert: Social Media Has Obliterated Traditional Public Relations

Victoria Kent talks about the changing landscape of her profession in this video interview with C1 Revolution.
Entrepreneur Network
3 Key Elements Your Content Needs to Break Out From the Crowd
Content Marketing

3 Key Elements Your Content Needs to Break Out From the Crowd

With the torrential onslaught of new content -- 2 million blog posts every day! -- it's not easy to stand out. Here's how
Kaleigh Moore
In Networking Presentations, Be Very Specific About Products and Services
Entrepreneur Network

In Networking Presentations, Be Very Specific About Products and Services

Ivan Misner, founder of Business Network International, explains how you should break down your business to lowest common denominators in presentations.
Entrepreneur Network
5 Marketers on Periscope You Need to Be Following
Social Media Marketing

5 Marketers on Periscope You Need to Be Following

The live-streaming market is only getting bigger. Here are some of Periscope's new stars to keep your eyes on.
David Koji
Want to Become a Consultant? You've Got to Produce Great Thought-Leadership Content.
Entrepreneur Network

Want to Become a Consultant? You've Got to Produce Great Thought-Leadership Content.

Entrepreneur Network partner Evan Carmichael tells you how to stand out from the crowd of other business consultants out there.
Entrepreneur Network
Chat Live With Renowned Marketing Expert Perry Marshall Today, April 22, at 3 p.m. EST
Entrepreneur Network

Chat Live With Renowned Marketing Expert Perry Marshall Today, April 22, at 3 p.m. EST

Submit your questions for the bestselling author of the "Ultimate Guide to Google AdWords," and join us for a livestream Q&A session today.
Erin Schultz
4 Tips on Writing Guest Articles Without Ruffling Editors' Feathers
Blogging

4 Tips on Writing Guest Articles Without Ruffling Editors' Feathers

Give value to your brand by careful crafting of an article that offers valuable opinions and advice to a wide audience.
Craig Corbett
How to Use Content to Stay Top of Mind With Investors
Content Marketing

How to Use Content to Stay Top of Mind With Investors

There are three ways content can help you achieve top-of-mind status with investors.
Kelsey Meyer
SEO Is Now 'Search Experience Optimization'
SEO

SEO Is Now 'Search Experience Optimization'

You need to change the way you think about digital marketing.
Mike Templeman
Why You Don't Need Kylie Jenner As Your Next Brand Influencer
Take It From The Pros

Why You Don't Need Kylie Jenner As Your Next Brand Influencer

You may be better off recruiting a prominent blogger or another 'out-of-the-box' personality.
Daniel Sayer
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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