Marketing

You Can Do Super Bowl Marketing on a Shoestring Budget
Marketing Ideas

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Landon Ledford
The 5 Most Damaging Marketing Mistakes New Entrepreneurs Make
Marketing Mistakes

The 5 Most Damaging Marketing Mistakes New Entrepreneurs Make

One thing to learn is that you can't market to everyone all at once, just because 'everyone' is the largest possible audience.
Jayson DeMers
Can Live-Streaming Video Help Me?
Ask a Geek

Can Live-Streaming Video Help Me?

Marketing consultant Lisa Illman, founder of KritterKommunity.com, explains how.
Mikal E. Belicove
Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele
Super Bowl Ads

Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele

The website builder goes for laughs in its third spot at the big game.
Laura Entis
5 Marketing-Related Challenges to Overcome in 2016
Marketing

5 Marketing-Related Challenges to Overcome in 2016

Have you noticed that the consumer-marketer relationship is changing?
Sujan Patel
3 Major Sales Mistakes You Must Avoid
Sales

3 Major Sales Mistakes You Must Avoid

Consultant Jeff Hoffman addresses three common problems.
Would You Try This Man's Wacky Sales Pitches? (You Should -- They Worked!)
Sales

Would You Try This Man's Wacky Sales Pitches? (You Should -- They Worked!)

Doug Baldasare would try just about anything to close a sale. Here's how he got customers' attention.
Multicultural Marketing Is All About the Metrics
Marketing Strategies

Multicultural Marketing Is All About the Metrics

Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
César Melgoza
3 Steps to Omnipresence
Marketing

3 Steps to Omnipresence

Be so omnipresent unforeseen setbacks will not set you back.
Grant Cardone
5 Marketing and Branding Tips to Scale Your Online Business
Online Marketing

5 Marketing and Branding Tips to Scale Your Online Business

The first one is to make it 'ridiculously easy' for customers to buy your product or service.
Jonathan Long
With Chipotle Suffering, White Castle Launches 'Castle Clean' Website
Franchises

With Chipotle Suffering, White Castle Launches 'Castle Clean' Website

The fast-food franchise released a new website detailing health inspection results for its nearly 400 restaurants.
Lindsay Friedman
3 Ways to Sell More Copies of Your Non-Fiction Books
Self-Publishing

3 Ways to Sell More Copies of Your Non-Fiction Books

Did you know that giving more books away can actually help you increase sales in the long run? Read on.
Ken Dunn
Your First 5 Signs of Success
Success Stories

Your First 5 Signs of Success

You know that tiny bell that rings in your brain when for the first time someone says, 'Oh! You're that business that. . .'?
Jess Ekstrom
4 Ways to Dramatically Increase Email Subscriptions
Email Marketing

4 Ways to Dramatically Increase Email Subscriptions

A well-maintained email marketing program rises above the noise and provides a return on investment unmatched by other digital-marketing efforts.
Jesse Torres
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.