Marketing

5 Marketers on Periscope You Need to Be Following
Social Media Marketing

5 Marketers on Periscope You Need to Be Following

The live-streaming market is only getting bigger. Here are some of Periscope's new stars to keep your eyes on.
David Koji
Want to Become a Consultant? You've Got to Produce Great Thought-Leadership Content.
Entrepreneur Network

Want to Become a Consultant? You've Got to Produce Great Thought-Leadership Content.

Entrepreneur Network partner Evan Carmichael tells you how to stand out from the crowd of other business consultants out there.
Entrepreneur Network
Chat Live With Renowned Marketing Expert Perry Marshall Today, April 22, at 3 p.m. EST
Entrepreneur Network

Chat Live With Renowned Marketing Expert Perry Marshall Today, April 22, at 3 p.m. EST

Submit your questions for the bestselling author of the "Ultimate Guide to Google AdWords," and join us for a livestream Q&A session today.
Erin Schultz
4 Tips on Writing Guest Articles Without Ruffling Editors' Feathers
Blogging

4 Tips on Writing Guest Articles Without Ruffling Editors' Feathers

Give value to your brand by careful crafting of an article that offers valuable opinions and advice to a wide audience.
Craig Corbett
How to Use Content to Stay Top of Mind With Investors
Content Marketing

How to Use Content to Stay Top of Mind With Investors

There are three ways content can help you achieve top-of-mind status with investors.
Kelsey Meyer
SEO Is Now 'Search Experience Optimization'
SEO

SEO Is Now 'Search Experience Optimization'

You need to change the way you think about digital marketing.
Mike Templeman
Why You Don't Need Kylie Jenner As Your Next Brand Influencer
Take It From The Pros

Why You Don't Need Kylie Jenner As Your Next Brand Influencer

You may be better off recruiting a prominent blogger or another 'out-of-the-box' personality.
Daniel Sayer
Leveraging Your Small Sales Campaign for Long-Term Success
Marketing Mistakes

Leveraging Your Small Sales Campaign for Long-Term Success

The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.
Shaun Buck
4 Strategies to Connect With Millennials
Millennials

4 Strategies to Connect With Millennials

As a new generation enters the workforce, employers need new methods of communication. But don't worry. There's nothing to be afraid of.
Jill Schiefelbein
Integrating Your Digital and Offline Local Marketing Campaigns
Marketing

Integrating Your Digital and Offline Local Marketing Campaigns

View online and offline as pieces of your overall marketing strategy.
Aaron Agius
The 6 Best Advertising Strategies For Small Business
Advertising Strategies

The 6 Best Advertising Strategies For Small Business

Caution, lest you create a great product that doesn't meet the needs of your targeted audience.
Thomas Smale
9 Powerful Ways to Use the Pareto Principle in Marketing
Marketing Strategies

9 Powerful Ways to Use the Pareto Principle in Marketing

Never heard of Pareto? First, consider a little history about 19th century Italian land-ownership patterns.
Neil Patel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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