Marketing

5 Ways to Turn a TV Appearance Into Evergreen PR for Your Brand
Marketing

5 Ways to Turn a TV Appearance Into Evergreen PR for Your Brand

Handled correctly, getting on TV is a marketing gift that keeps on giving.
Derek Newton
People Want to Know and Like You. Invest in Your Personal Branding Now.
Personal Branding

People Want to Know and Like You. Invest in Your Personal Branding Now.

When potential customers come along, be sure to greet them online in a way that leaves them no alternative but to get behind you and follow along.
Mel Carson
14 Power Facebook Tips to Build Your Brand and Business
Facebook Marketing

14 Power Facebook Tips to Build Your Brand and Business

It's time to start using your personal Facebook to build your brand, business and awareness.
Matt Sweetwood
How to Handle Online vs. In-Person Leads
Sales

How to Handle Online vs. In-Person Leads

The follow-up separates the ordinary salespeople from the pro status.
Grant Cardone
How to Leverage Industry Awards in Your Marketing Strategy
Marketing Strategies

How to Leverage Industry Awards in Your Marketing Strategy

Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.
5 Ideas to Create Profitable B2C Marketing Campaigns
Marketing Strategies

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Eric Samson
7 Marketing Mistakes That Could Sink Your Business
Marketing Mistakes

7 Marketing Mistakes That Could Sink Your Business

Businesses live and die by their marketing strategies. Be sure to have the right plan in place.
John Lincoln
Learning From Volkswagen: 6 Tips for Surviving a Scandal
Reputation Management

Learning From Volkswagen: 6 Tips for Surviving a Scandal

Handled correctly, a scandal represents an opportunity to win trust, show goodwill and reassure consumers.
Luis Gallardo
6 Reasons Your Email Marketing Efforts Are Not Effective
Email Marketing

6 Reasons Your Email Marketing Efforts Are Not Effective

Despite the effort you put into creating emails and updating your mailing lists, if you aren't getting clicks, you're wasting your time.
Dan Steiner
3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
Content Marketing

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Justin Gray
7 Copywriting Tricks Based on Psychology
Web Content

7 Copywriting Tricks Based on Psychology

Here are a few hacks to help increase conversions.
Kaleigh Moore
6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions
Call to Action

6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions

While you can brand your calls to action and place them in a central location, you must figure out how to make it irresistible.
Alex Bashinsky
Legal Tips for Using Customer Testimonials
Testimonials

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Want to Learn More About Marketing? Check Out These 43 Websites.
Marketing

Want to Learn More About Marketing? Check Out These 43 Websites.

Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there's a wealth of marketing knowledge being shared online every day.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.