Marketing

Influencer Marketing

8 Tips to Create a Successful Influencer Marketing Campaign

You don't need to pay big bucks to influencers with inflated followings to succeed.
Startups

9 Sales and Marketing Tips for Startups

How you sell yourself is different than how you market yourself.
Branding

Content Strategies for Customer Engagement

It has never been easier for brands and customers to interact and engage with one another.
Video

4 Keys to Creating the Video Ad Your Business Needs

Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.
SEO

How to Remain Relevant in Today's 'Google It' Culture and Why That Matters

If you're an entrepreneur just getting started with a search rating efforts, here are the things you need to know.
Viral Videos

This Viral Marketing Video Reached 250 Million Views in Just 48 Hours

The creators behind some of the most viral videos online explain how you can make your own marketing videos just as sensational.
Product Development

3 Tips to Declutter Your Product Offerings

Let simplicity reign. Very complicated products can confuse customers and kill sales.
Marketing Strategies

How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary

The ice cream company knew it had to respond to unearthed tweets from Sean Spicer, but it kept its messaging positive.
SEO

Local SEO Is a Perfect Match for These 4 Industries

Are you a plumber, lawyer, computer whiz, restaurant owner? Here's why SEO is your path to a potentially big business boost.
Marketing

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.
Public Relations

How to Boost Your Digital Marketing With PR

Strategies to drive new business should complement -- not replace -- one other because they drive growth symbiotically.
Startups

Eric Ries on 4 Common Misconceptions About Lean Startup

If you believe lean startup methods lead to "cheap" products and companies, or that lean startup companies don't think big, think again.
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Relationships

How to Build Powerful Relationships with Influencers

Developing strong relationships is one of the most important skills in business and life.
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