Marketing

Product Development

3 Tips to Declutter Your Product Offerings

Let simplicity reign. Very complicated products can confuse customers and kill sales.
Marketing Strategies

How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary

The ice cream company knew it had to respond to unearthed tweets from Sean Spicer, but it kept its messaging positive.
SEO

Local SEO Is a Perfect Match for These 4 Industries

Are you a plumber, lawyer, computer whiz, restaurant owner? Here's why SEO is your path to a potentially big business boost.
Marketing

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.
Public Relations

How to Boost Your Digital Marketing With PR

Strategies to drive new business should complement -- not replace -- one other because they drive growth symbiotically.
Startups

Eric Ries on 4 Common Misconceptions About Lean Startup

If you believe lean startup methods lead to "cheap" products and companies, or that lean startup companies don't think big, think again.
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Relationships

How to Build Powerful Relationships with Influencers

Developing strong relationships is one of the most important skills in business and life.
Copywriting

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Content Marketing

3 Considerations for Increasing Engagement With Your Content

Whoever you think is your target audience, make sure that they really are.
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Influencer Marketing

7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Mobile Marketing

4 Tips For Mobile-Marketing Success in 2017

First, rain deals and coupons. Second, make mobile payments available. Third, get on board with mobile-only social.
Customer Service

4 Investments Brands Should Make to Upgrade Their Customer Service

Forty-four percent of online consumers called live chat service when they're making online purchases one of a brand's most important website features.
Social Media

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.
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