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Marketing

Podcasts

9 Top Marketing Podcasts for 2016

57 million Americans now regularly tune in to podcasts. Which ones should you listen to?
Personal Branding

How Personal Branding Helped Give My Life Direction

Personal branding forces you to think about what you're doing and where you're going.
Writing

Tips to Writing Short and Catchy Headlines

Mastering the art of writing enticing headlines and exciting teasers takes practice.
Marketing Mistakes

Are You Making Any of These 6 Marketing Mistakes?

For instance, ever realize how ineffective broadcasting your message is these days?
Nostalgia

A Whiskey Consultant's Top Advice: 'Slow Down'

Whiskey brand Cutty Sark has remodeled a WeWork space with a 'Mad Men' theme in a new marketing campaign for the month of September.
Sales Strategies

Why Some Prices Are More Right Than Others

Setting the right price can have a powerful effect on the success of your direct marketing campaigns. Here are factors that determine what your most attractive price is.
Closing Sales

10 Brilliant Responses to the Customer Who Is 'Just Looking'

Customers can have valid objections to a pitch but most of the time they just want some help without a lot of sales pressure.
Apple

Apple Air Pods Will Likely Be a Hit Once They Get the Bugs Out

There will be plenty of consumers who are going to love and embrace Apple's wireless vision.
Website Optimization

5 Online Basics Your Business Needs to Survive

Want to build a reputation for modernity for your small business? These are the bare-minimum features you need.
Marketing

How to Build a Following Using Video Marketing

Being consistent, offering help and developing your own voice are a few ways to establish your presence through video.
Social Media Marketing

4 Steps for Creating an Online Path to Purchase

Turn your followers, impressions and engagements into sales using these social media tactics.
Branding

5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Building a Website

4 Ways to Build a Profitable Website From Your Own Experience

It's hard not to fantasize about building your own wealth online, but actually the idea isn't as unlikely as you think.
Leadership

The Truth About Winning Is That it Requires a Team

A firm's success or failure is a clear reflection of the leadership capacity.
Advertising

AdBlock to Sell and Whitelist 'Acceptable' Ads

A new platform will whitelist pre-approved ads, boosting AdBlock's revenue.