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Marketing

Millennials

If You're Not Solving Somebody's Problem It's Time to Reconsider Why You're an Entrepreneur

The essence of entrepreneurship is building a business that helps people, not simply marketing anything likely to sell.
Branding

5 Unique Ways to Build Your Brand Like the Big Companies Do

Learn how you can grow your business using your five senses.
Marketing

6 Marketing Tactics That Build Lifelong Loyalty

Before selling to your customers, engage them first.
Yahoo

Verizon Purchased Yahoo: What Does This Mean for You?

Given the new web properties and brands Verizon acquired, advertisers will have more opportunities than ever before.
Influencer Marketing

Micro-influencers Bring Mega ROI for Brands

Most of the time, celebrity influencers aren't worth the money.
Chipotle

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Social Media Marketing

B2B Marketers, It's Time to Add Snapchat to Your Repertoire

A strong storytelling strategy will expand your reach.
SMS Marketing

Here's Why SMS Marketing Is Literally the Best Idea Ever

Texts are quick and cheap, and always read by everyone.
SEO

5 SEO Techniques You're Doing All Wrong

Great online content doesn't matter without an equally smart strategy to get your message in front of key audiences.
Reputation Management

Why Big Businesses Must Proactively Manage Their Online Reputations

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Mobile Apps

3 Myths You Can't Afford to Believe About Startup Apps

Investing time, energy and money in these common 'truths' could lead to failure long before customers decide your fate in the app store.
Starting a Business

How to Launch a Business Everyone Thinks You Shouldn't

When people see your idea working, they will want to know how you did it.
Marketing

10 Things You Need to Learn From Apple's Marketing

You've never seen Apple engage in a price war, have you? Find out why.
Closing Sales

8 Never-Before-Published Follow Up Ideas Unveiled

When all else has failed, send a chocolate foot to that potential client in hopes of getting your 'foot' in the door.