Marketing

Why Split Testing Is the Best Way to Prevent Wasting Marketing Money
Marketing

Why Split Testing Is the Best Way to Prevent Wasting Marketing Money

Don't spend your marketing budget on the wrong ads. If you use social media platforms to split test your ads, you'll quickly find out which are more effective.
Kim Walsh-Phillips
3 Tips for Converting Sales Online
Content Marketing

3 Tips for Converting Sales Online

The Internet means it's time to redefine the traditional sales funnel.
Brody Dorland
The Quick SEO Guide You Need for Your Website
Marketing

The Quick SEO Guide You Need for Your Website

Find out how to get your website noticed on search engines.
Robert W. Bly
How to Get Paid Millions to Drive Your Dream 'Supercar'
Luxury Cars

How to Get Paid Millions to Drive Your Dream 'Supercar'

These ten auto-entrepreneurs love fast cars, and they've turned that love into cold, hard cash.
Tim Burd
How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Post
Influencers

How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Post

Once you understand the formula for blogging success, it's just a matter of putting in the work. The tactic above typically produces excellent results.
Ian Cleary
How the Significant Objects Social Experiment Proved the Economic Value of Storytelling
Storytelling

How the Significant Objects Social Experiment Proved the Economic Value of Storytelling

Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
Michael Brenner
How This Company Is Making Millions in an Ultra Crowded Market
Branding

How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Catherine Clifford
How to Own Up and Cut Down Your Marketing Spend
Marketing

How to Own Up and Cut Down Your Marketing Spend

Use this six-step process to make sure you have more gut than glut in your marketing budget.
John Arnold
Is Your Content Worth the Download?
Content Strategy

Is Your Content Worth the Download?

Here are the three qualities your 'gated' content should share, in exchange for your readers' valuable, personal information.
Kelsey Meyer
You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies
Marketing Strategies

You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies

Starting a new business with limited resources? Effective marketing is still well within your reach.
Anna Johansson
How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)
Celebrity Endorsement

How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Catherine Clifford
Top 10 Customer-Centric Marketing Trends for 2016
Marketing Strategies

Top 10 Customer-Centric Marketing Trends for 2016

Start your new year with these trends to stay customer-focused and ahead of the competition.
John Arnold
8 Psychological Insights Into the Brain That Will Improve Your Marketing
Online Marketing

8 Psychological Insights Into the Brain That Will Improve Your Marketing

The more you know about the human mind, the better you'll be able to sell.
Neil Patel
With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?
Advertising

With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?

The campaign, shot by fashion photographer Steven Klein, features the tagline, 'Commit to something.'
Geoff Weiss
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.