Marketing

The Most Important Marketing Metric You're Not Measuring
Marketing

The Most Important Marketing Metric You're Not Measuring

Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type.
Ryan Bonnici
Video Marketing Secrets From Award-Winning Producer Amber Tollefson
Entrepreneur Network

Video Marketing Secrets From Award-Winning Producer Amber Tollefson

Learn how you can boost your video marketing efforts.
5 Reasons Ecommerce Brands Should Leverage User-Generated Content
User-generated Content

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Get your customers to market your brand for you by providing them opportunities to create user-generated content.
Segun Onibalusi
4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up
Run Smarter

4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.
Momchil Kyurkchiev
3 Questions to Ask Yourself Before Diving Into Video Marketing
Video

3 Questions to Ask Yourself Before Diving Into Video Marketing

According to the data, videos trump photos on social media.
Jim Rudden
4 Free Small Business Marketing Tools
Marketing

4 Free Small Business Marketing Tools

Here's a list of four marketing tools that add real value -- but don't cost a thing!
How to Be Interesting When Everything Has Already Been Said
Content

How to Be Interesting When Everything Has Already Been Said

Knowing how to tell your story makes all the difference.
Parth Misra
7 Tips for Getting a Bigger Response from Your Ad Copy
Growth Strategies

7 Tips for Getting a Bigger Response from Your Ad Copy

Drawing in more customers isn't hard – if you follow this smart advice from an advertising expert.
Craig Simpson
How to Ask Survey Questions for Maximum Marketing Benefit
Marketing Strategies

How to Ask Survey Questions for Maximum Marketing Benefit

A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
Eric Siu
How to Compete With the Big Guys and Win
Small Businesses

How to Compete With the Big Guys and Win

It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.
Amy Osmond Cook
How to Identify the Perfect Influencer for Your Business
Influencer Marketing

How to Identify the Perfect Influencer for Your Business

By combining metrics, online tools and commonsense, you will recognize which influencer is best positioned to boost your brand.
John Rampton
6 Tools to Turbocharge Your Content Marketing in 2017
Content Marketing

6 Tools to Turbocharge Your Content Marketing in 2017

Buffer. Almighty. Press. SumoMe. Why not use them all together in one turbocharged work flow?
Thomas Smale
5 Ways Your Business Can Protect Its Online Brand
Branding

5 Ways Your Business Can Protect Its Online Brand

When new customers Google your brand, do they like what they see?
Aj Agrawal
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.