Marketing

How to Market Your SaaS Business
Marketing Bootcamp

How to Market Your SaaS Business

Here are 5 strategies to pursue, starting with 'Marketing 101': creating a solution your target customer needs.
Thomas Smale
3 Email Marketing Tactics You Need Most
Marketing Bootcamp

3 Email Marketing Tactics You Need Most

Want your email marketing campaigns to be more successful? Use these simple tips.
Dan Scalco
5 Steps to Becoming an Influencer in the 'Digital Attention Span Economy'
Marketing Bootcamp

5 Steps to Becoming an Influencer in the 'Digital Attention Span Economy'

Chart your social media course and reap the rewards of becoming an influencer.
Brian Ainsley Horn
Are You Taking Advantage of Google's Local Inventory Ads?
Marketing Bootcamp

Are You Taking Advantage of Google's Local Inventory Ads?

You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
Eric Siu
5 Dos and Don'ts of Thought Leadership Marketing
Marketing Bootcamp

5 Dos and Don'ts of Thought Leadership Marketing

Providing genuine value to your customers without even a hint of self-promotion. This novel concept could put you and your business on the map.
Ben Simkin
This Is How You Write Headlines That Hook 'em!
Marketing Bootcamp

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Craig Simpson
Is Google Trying to Kill SEO?
Marketing Bootcamp

Is Google Trying to Kill SEO?

A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.
Dan Blacharski
How the Future of Mobile Search Is Unfolding This Year and Beyond
Marketing Bootcamp

How the Future of Mobile Search Is Unfolding This Year and Beyond

"Mobile First" is about meeting the mobile customers at every point of their journey.
John Rampton
Why Real-Life Results Don't Meet Buyer Persona Expectations
Marketing Bootcamp

Why Real-Life Results Don't Meet Buyer Persona Expectations

All your content should be designed to drive certain behaviors in your audience.
Aaron Agius
3 Tricks to Increase Your Online Business's Value
Marketing Bootcamp

3 Tricks to Increase Your Online Business's Value

Pay attention to these three issues and watch your website's value grow.
Mark Daoust
Got a Social Media Following? You Can Turn It into a Business. Really.
Marketing Bootcamp

Got a Social Media Following? You Can Turn It into a Business. Really.

Just follow these 6 steps to move from posts to profit.
Jayson DeMers
9 Reasons Why Your Personal Brand Isn't Resonating
Marketing Bootcamp

9 Reasons Why Your Personal Brand Isn't Resonating

Want to boost your personal brand this summer? Follow these tips.
Sujan Patel
Writing for a Mobile Audience: 4 Things to Remember
Marketing Bootcamp

Writing for a Mobile Audience: 4 Things to Remember

Readers using small screens interact with the content you write in a different way.
9 Relevant Marketing Quotes to Grow Your Business
Marketing Bootcamp

9 Relevant Marketing Quotes to Grow Your Business

These tips can provide positive impact on your marketing plans.
Jason Parks
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.