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Marketing

Latino

How the New Animated Smash, 'CoCo,' Got It Right, in Its Outreach to Latino Audiences

5 lessons for every marketer looking to engage U.S. Latinos -- all 52 million of them.
Marketing

Why You Should Treat Your Marketing Budget Like a Poker Bankroll

Budgeting to outlast unlucky streaks will help you avoid huge losses so you can go all-in on top-performing ads.
Social Media Marketing

How This Mom Hits 7 Figures a Month Using Social Media

Kelsey Humphreys chats with Lindsay Moreno about her advice advice for other franchisees or MLM business owners.
Building a Website

So, You've Created a Website: Now, What?

Even if your content is amazing, and your offers competitive, you still have to promote your brand. Here are eight ways how.
Advertising

6 Proven Facebook Advertising Offers You Can Use to Attract More Business

No need for guesswork here: Use one or more of these Facebook ad strategies to grow your business.
Google AdWords

4 Tips for Using Google's Keyword Matching Tool to Spend Your Ad Budget Wisely

Before you start burning through your Google AdWords budget, use this smart tool to help you match your keywords with real buyers.
Networking

The 3 Things You Can Do to Farm for Referrals

Networking isn't about hunting for new contacts. It's about farming for them – seeking to form and build relationships wherever they can find them. Find out how to do this right.
brand ambassadors

Your Startup's Most Important Investment Is Customer Education

Turn your customers into cheerleaders with these strategies to boost the power of your educational content.
Content Strategy

How to Never Run Out of Content Ideas Again

Relying solely on your own ideas for engaging topics is exhausting. Like any job, some tools and strategies make it easier to do better.
Storytelling

In 2018, Get Ready to (Finally) Embrace Virtual and Augmented Reality

Storytelling will always be a strong tool for entrepreneurs-but creativity is key, now more than ever.
Marketing

12 Content Marketing Trends You Should Be Following

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.