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Marketing

Run a Better Business

Donald Trump and The Art of the Reboot

Define and redefine roles on your team as your work evolves, and seek to put the right people in those roles.
Social Media Marketing

Using Social Media for Business Without Bleaching Out the Social

Navigate the risks of social media, from brand buzz to negative reviews, by charting an Internet course that avoids known obstacles and unforeseen dangers.
Reputation Management

Top 10 Tools for Reputation Marketing

Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
Influencers

8 Do's and Don'ts of Influencer Marketing

With these tips you should successfully attract the right influencers to help your marketing efforts.
App Developers

7 Questions to Ask Yourself Before Developing an App

These seven strategies are essential to developing a product sure to please your customers.
Take It From The Pros

Does Your Bio Tell a Story From the Heart?

In our age, your personal story as a founder is integral to your brand's identity. Put that narrative to work connecting with clients at the emotional level, through revelation, not manipulation.
Freelancers

5 Reasons Clients Won't Work With Freelancers (And How to Fix It)

Make sure you aren't making these mistakes and pushing away potential clients and revenue.
Take It From The Pros

Axl Rose Is Fat. His Personal Branding Should Embrace That.

There is a danger in trying to wipe out who we are online. Axl Rose is putting his authenticity at risk.
Take It From The Pros

What's in a Name? In Branding, Pretty Much Everything.

Entrepreneur Network partner Salma Jafri explains how naming your ideas can help them stand out in a crowded market.
Google AdWords

How to Save Your PPC Budget by Using Negative Keywords

Bidding on the best keywords is only half the battle. 'Negative' keywords are just as important.
Take It From The Pros

Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
Websites

8 Questions for Assessing Your Website

Your online presence can't focus just on selling a product or service. To reach more customers, make your website is engaging -- a place where potential customers interact enough with you to become co...
Content Marketing

4 Simple Steps That Transform How You Approach Content Marketing

Creating great content is only the beginning. Focus on outreach and marketing tactics to really boost your business.
Marketing

Goodbye 'Growth Hacking.' Hello Neuromarketing.

Neuromarketing is not new, but has recently become even more widely adopted by larger brands, such as Pepsi, eBay and Daimler.