Marketing

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
Take It From The Pros

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Mark Harrington
Fire Your Marketing Team and Hire Homeless People
Take It From The Pros

Fire Your Marketing Team and Hire Homeless People

A man holding a clever sign reminded me about the power of great copy.
Andrew Medal
3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity
equity funding

3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity

Equity payments are becoming a commonly used form of currency. But that doesn't mean they're right for you.
Erik Huberman
6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands
Marketing Mistakes

6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands

In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Carolyn Sun
Designing a Customer Strategy Focused on Genuine Loyalty
Customer Loyalty

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.
Mark Harrington
5 Ways to Improve Your Content Marketing Results Without Breaking the Bank
Content Marketing

5 Ways to Improve Your Content Marketing Results Without Breaking the Bank

If content is king, then marketing your content to the masses is crucial component for business success. Here's how to develop an affordable strategy.
Ann Smarty
The 2-Minute 'Event Wrap Video' Is Dead. Time to Try Something New.
Entrepreneur Network

The 2-Minute 'Event Wrap Video' Is Dead. Time to Try Something New.

One incredible return for your investment is a video marketing campaign that demonstrates thought leadership, pumps up your search results and entertains your audience.
Maura Gaughan
Daymond John's Top 7 Tips on How to Launch Your Product Like a Shark
Shark Tank

Daymond John's Top 7 Tips on How to Launch Your Product Like a Shark

Here's how the 'Shark Tank' star and serial entrepreneur promotes new products. With the right strategy, you can, too.
Kim Lachance Shandrow
Conversion Rate Optimization: From a Luxury to a Necessity in 2016
Increasing Conversions

Conversion Rate Optimization: From a Luxury to a Necessity in 2016

CRO is the newest 'it' tool for marketers globally. Is it on your radar yet?
Chris Lucas
4 Sales Prospects You Must Understand
Sales

4 Sales Prospects You Must Understand

I want to give you examples of four prospects that you might recognize, and a potential close to meet their personal buying styles.
Grant Cardone
Struggling to Market Your Small Business? Do What Hollywood Does.
worth-knowing

Struggling to Market Your Small Business? Do What Hollywood Does.

Big corporate entities are spending tons of marketing dollars to get what you already possess: a story.
Mike Kim
How to Get Noticed in Today's Crowded Business Environment
Marketing

How to Get Noticed in Today's Crowded Business Environment

Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
Karen Mishra
Ivan Misner: 'It's Not Net Sit or Net Eat -- It's Called Network'
Entrepreneur Network

Ivan Misner: 'It's Not Net Sit or Net Eat -- It's Called Network'

Misner, founder of Business Network International, says you're only hurting your business if all you do is hangout with coworkers at networking events.
Entrepreneur Network
How to Earn and Keep a Customer's Trust
Ecommerce

How to Earn and Keep a Customer's Trust

These four steps can help you generate greater trust between your online commerce site and the customers you cultivate.
Aimee Millwood
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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